The Brief

Disney had us create a new, parent focused website for their educational program that would stay true to the Disney brand. They wanted this new platform to increase customer conversion and wanted us to lead form data capture.

Our Solution

Using a set of large key visuals, we created an image of trust and intrigue which guided customers from the homepage deeper into the website. Through A/B testing, we ensured that each and every click was deliberately aimed to inform users and encourage sign ups.


Thread gives Disney some extra magic with a 60% increase in lead generation! Thread’s design and development of this in-depth educational site included multiple landing pages, custom lead forms, and a complex integration of tracking and analytics.