RICCI

The Brief

Ricci came to Thread to reinvent their existing image with a bold, new look.

Our Solution

After extensive creative workshops and brainstorming sessions, we created a tagline, ‘creative eats” which then inspired an eccentric visual identity, interior design, and branding concept.

Deliverables

Thread’s work included everything from brand concept and interior decoration to logos and signage—bringing to China a bold new image with some colourful artwork and lots of creative eats!