Tang +

The Brief

Tang+ is a new restaurant concept from Grandma’s Kitchen, a fast-casual environment that focuses on traditional Chinese soup.

Our Solution

Our approach combined traditional research and social media listening tools to gain insight into young Chinese professional’s relationship and sentiment towards traditional soup.

Deliverables

The final brand experience execution presents a traditional Chinese apothecary, a place to go for a pick me up at anytime of day.

Traditional remedies for the aliments
of modern life.