Tang + BRAND CREATION
Tang+ is a new restaurant concept from Grandma’s Kitchen, a fast-casual environment that focuses on traditional Chinese soup.
Our approach combined traditional research and social media listening tools to gain insight into young Chinese professional’s relationship and sentiment towards traditional soup.
The final brand experience execution presents a traditional Chinese apothecary, a place to go for a pick me up at anytime of day.
Traditional remedies for the aliments of modern life.