BOXING CAT BREWERY

Boxing Cat Brewery has a new look and it’s awesome! Eli elaborates a little more about his work with the re branding, “Boxing Cat was the first project I got to work on while interning at Thread. It was such a great learning experience walking through the process, from conceptualization to execution. I feel like branding a microbrewery is a young designer’s ultimate dream, and I’m grateful that i was allowed to help out with this project!” Loris, senior designer from Beijing office, explains how he spent time perfecting the curve of the back of the cat in order to emphasize its rebellious nature.

120823_boxingcatsmall_2

 

120823_boxingcatscketches