This is a project which provides a platform for designers to explore the relationship between the typeface and Shanghai by creating a .gif animation file.

You can see all the works on the official website. On stage 2, some of the words will be shown on the LED screen of Bundstar Media in Pudong (the biggest outdoor LED screen in the world) in summer of 2014 to convey the complete concept to the public.

http://shanghaitype.net/?page_id=52