Ben Weldon – Thread Design

Furniture, Floods, and Fat Blokes

Ben Weldon — Mon, 03 Mar 2025 05:21:25 +0000

Between the blazing sun, monsoon rains, drunk people, and the occasional generously proportioned guest testing the limits of physics, it became clear that durability wasn’t optional.

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FIRA is Open!

Ben Weldon — Sat, 02 Nov 2024 07:03:44 +0000

This is, hands down, the biggest project we’ve ever taken on—and honestly? It’s been wild. What started as a branding challenge snowballed into everything. We’re talking furniture design, sourcing materials, interiors, lighting, menus, signage, even the uniforms. Somewhere along the way, this project fundamentally changed what we do as a company.

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Phuket’s Next Beach Club FIRA – Branding and creative direction

Ben Weldon — Wed, 10 Apr 2024 06:49:05 +0000

From restaurant naming, to logo design, marketing to interior consulting, it’s all coming together – and now in 3D! This project has been in the works for well over a year. Indeed, it is huuuuuuge! Below is a few of the renders we’ve been generating to get a better understanding of the space before it’s built. […]

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Xin Tian Di – Signage Design and Production

Ben Weldon — Mon, 15 Jan 2024 03:09:01 +0000

The Refinery's partnership with us brings a fresh visual identity to its establishment in Xin Tian Di. The new signage, while modest, reflects the essence of The Refinery's commitment to quality dining experiences in the vibrant neighborhood.

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Excited to show our Dmast, art supplies packaging design launch

Ben Weldon — Mon, 23 Oct 2023 03:13:23 +0000

How to come up with an innovative, creative, functional packaging solutions tailored for consumer brands. A glimpse at Thread packaging system design for DMAST art supplies

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The rise of the unspiritual Machines, chatgpt and midjourney

Ben Weldon — Fri, 13 Jan 2023 16:27:58 +0000

This week has undoubtedly been my heaviest usage of AI. Primarily chatGPT and MidJourney. I've written and illustrated children's books. I've made 1980's mail order catalogues, produced a gangster rap about getting a job in a bank, and have been given nightmares by combining Victorian dolls and fast food. Reading, researching and playing and I've come to a rather chilling conclusion.

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Homeslice Pizza ad campaign reimagined by Artificial Intelligence

Ben Weldon — Tue, 01 Nov 2022 03:34:18 +0000

What does AI mean for creativity in your branding. We’ve been playing a lot with AI recently. Inspired by artificial intelligence art from midjourney and dall e, we used niche platform wombo dream to reimagine our advertising campaign for Homeslice. The original campaign image Why is this intersting?! HA, Great question. What are the potential uses […]

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Behind the scenes of Bonica and Mezcaleria

Ben Weldon — Wed, 28 Jul 2021 02:26:14 +0000

Some behind the scenes work of our latest projects we’re going to share our full process on a piece of work that we’re super excited about.

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Wishing you merry very surreal Christmas 2020

Ben Weldon — Tue, 22 Dec 2020 16:10:00 +0000

Trying very hard not to sum up the year as there is still a few days to go, anything could happen! Let's focus on rebranding Christmas, if you're new to Thread Christmas cards, this is a tradition as old as time itself, maybe older.

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Can you measure the ways branding raises profits?

Ben Weldon — Fri, 03 Jul 2020 07:05:22 +0000

“Why should I spend money on branding not marketing?” A conversation that comes up often while we’re talking to clients (especially in China), how can we quantify value for money? Is it worth it? And it’s a great question to be asking. If your product or service is not unique, there is no doubt branding […]

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