Thread Design

How to Design a Small Restaurant or Café That Feels Big

Eva Liu — Tue, 17 Jun 2025 07:42:28 +0000

Designing a small restaurant or café? Discover branding and interior strategies that turn compact spaces into high-impact, memorable F&B experiences.

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2025/26 Restaurant Design Trends

Eva Liu — Wed, 04 Jun 2025 18:20:52 +0000

The food and beverage industry has always been influenced by nostalgia, but right now, we’re in the middle of a full-blown mid-century revival. Everywhere you look, restaurant branding is embracing the aesthetics of the 1950s and 60s: bold, whimsical typography, playful illustrations, and a sense of handcrafted authenticity. But why?

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Old Roast, New Wrap

Eva Liu — Thu, 29 May 2025 06:49:18 +0000

Global brands face a choice: stay classic or localize fast. This article explores how coffee packaging now wraps more than beans—it wraps culture, price point, and personality—from old world to new wave.

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How the Best Branding Agencies Make Drink Packaging Pop

Eva Liu — Thu, 29 May 2025 04:31:13 +0000

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Relaunching Fine Dining Menu of all time favourite Coquille

Eva Liu — Thu, 13 Mar 2025 06:14:54 +0000

Thread Design’s recent work on the menu relaunch for Coquille Seafood Bistro—refining the fine dining experience through subtle menu psychology and elevated menu design.

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Furniture, Floods, and Fat Blokes

Ben Weldon — Mon, 03 Mar 2025 05:21:25 +0000

Between the blazing sun, monsoon rains, drunk people, and the occasional generously proportioned guest testing the limits of physics, it became clear that durability wasn’t optional.

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FIRA is Open!

Ben Weldon — Sat, 02 Nov 2024 07:03:44 +0000

This is, hands down, the biggest project we’ve ever taken on—and honestly? It’s been wild. What started as a branding challenge snowballed into everything. We’re talking furniture design, sourcing materials, interiors, lighting, menus, signage, even the uniforms. Somewhere along the way, this project fundamentally changed what we do as a company.

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Scoop Alert

Justine Lefebvre — Fri, 04 Oct 2024 06:55:32 +0000

What do you get when a lifelong obsession with ice cream collides with world travel, an Instagram following of 20k, and a burning question: gelato, ice cream, or sorbet? Answer: Eliot’s Ice Cream Philosophy.

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Phuket’s Next Beach Club FIRA – Branding and creative direction

Ben Weldon — Wed, 10 Apr 2024 06:49:05 +0000

From restaurant naming, to logo design, marketing to interior consulting, it’s all coming together – and now in 3D! This project has been in the works for well over a year. Indeed, it is huuuuuuge! Below is a few of the renders we’ve been generating to get a better understanding of the space before it’s built. […]

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Celebrating Fook Wo Kwong Opening – a few months in the making

Justine Lefebvre — Sun, 03 Mar 2024 16:42:22 +0000

The eagerly anticipated grand opening of Fook Wo Kwong (福和光), a prestigious Cantonese restaurant, marks a significant milestone in culinary excellence. We are thrilled to announce the successful launch (and launch of our branding) in this high-end establishment, showcasing a seamless fusion of tradition and modernity.

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