Thread Design

A new stage for Mise en Play

Ben Weldon — Sat, 10 Oct 2026 18:53:40 +0000

360° immersive culinary worlds at the intersection of tourism, hospitality, and entertainment Thread Design has launched a new website for Mise en Play, the creators of immersive culinary experiences for tourism, hospitality and entertainment. Built in Framer. Mise en Play, founded by Leon Lightman and Lara Norman, builds dining experiences that work more like […]

Source

Latest Creation – HASA House opens in Shanghai

Ben Weldon — Mon, 08 Jun 2026 18:37:00 +0000

An urban wellness and lifestyle destination in Xuhui, branded by Thread Design from name to signage. HASA House held its grand opening in 8 June 2026 at Lane 56, No. 22 Donghu Road, in Shanghai’s Xuhui District. Thread Design created the brand, from naming and brand architecture through to wayfinding, menus, wall graphics and guidelines. […]

Source

Naming Smarter

Eva Liu — Fri, 10 Apr 2026 19:10:52 +0000

Naming a product or a brand, Smarter. How to Use ChatGPT to Find the Perfect Name Whether you’re crafting a studio design name or naming a product in a competitive consumer market, the process requires more than just creativity—it demands strategic clarity. While tools like ChatGPT can rapidly generate English naming ideas, selecting the right […]

Source

Red Design + Hyatt (Experimental movie)

Ben Weldon — Fri, 27 Feb 2026 12:09:00 +0000

The new walk through for architects! This project began with a simple question. Most interior design projects are presented through photography, film or 3D walkthroughs. Those formats are great at showing a space, but they don’t always communicate the thinking behind it. Working alongside Red Design, we set out to explore whether AI could help […]

Source

What’s on the menu today? Lessons from seasoned menu designers

Eva Liu — Tue, 30 Sep 2025 06:29:47 +0000

I thought you’d never ask; the answers to the top questions we receive about it, of course. Answers from seasoned menu designers. What should I consider when designing my menu? How can it help increasing our avg ticket sale? How can a menu be beautiful, long lasting and yet get frequently updated? As F&B experience designers, menu […]

Source

Bilingual, Picture and Branded Menu design from probably* the greatest menu design company in the world!

Ben Weldon — Mon, 30 Jun 2025 05:18:41 +0000

*I’m almost sure there are no other agencies that have covered the depth of menu design as we have. Scroll Pinterest for “menu design” and you’ll drown in vanilla templates that wouldn’t pass muster at logistic tradeshow sandwich stand. Meanwhile, the real money is made on menus that speak to the experience of the venue, […]

Source

How to Design a Small Restaurant or Café That Feels Big

Eva Liu — Tue, 17 Jun 2025 07:42:28 +0000

Designing a small restaurant or café? Discover branding and interior strategies that turn compact spaces into high-impact, memorable F&B experiences.

Source

2025/26 Restaurant Design Trends

Eva Liu — Wed, 04 Jun 2025 18:20:52 +0000

The food and beverage industry has always been influenced by nostalgia, but right now, we’re in the middle of a full-blown mid-century revival. Everywhere you look, restaurant branding is embracing the aesthetics of the 1950s and 60s: bold, whimsical typography, playful illustrations, and a sense of handcrafted authenticity. But why?

Source

Old Roast, New Wrap

Eva Liu — Thu, 29 May 2025 06:49:18 +0000

Global brands face a choice: stay classic or localize fast. This article explores how coffee packaging now wraps more than beans—it wraps culture, price point, and personality—from old world to new wave.

Source

How the Best Branding Agencies Make Drink Packaging Pop

Eva Liu — Thu, 29 May 2025 04:31:13 +0000

Source