Alongside being a full service design agency for the F&B industry, we have a range of solutions targeting specific industry challenges. From workshops that create alignment in your team, to marketing and branding packages built on years of experience.

NAMING/CHINESE NAMING

Whether it’s your market entry company name, a tagline, or a product name, we’ll guide you through a series of exercises in a workshop setting in order to help you discover a versatile name that fits your brand and grows along with you.

DIFFERENTIATORS

How does your organization stand apart from its competitors? Establishing your key differentiators is not just a vital tool for sales and marketing, it also paves the way for strategic growth.

POSITIONING STATEMENT

Your positioning statement expresses your differentiation against the backdrop of your competitive landscape. It is an expression of how your brand fills a particular consumer need in a way that your competitors don’t.

PERSONAS

A persona is a fictional character created to represent a customer type that engages with your brand. Personas are useful tools when engaging in branding work because it allows us to easily explore the diverse nature of your audience. The personas we develop are great marketing tools that can be used well beyond this project.

STYLE GUIDE

Consistency in grammar and voice is a vital aspect of branding. It helps build trust and familiarity with your audience. We will work with you to create a style guide that will give you and your employees a trusted resource for brand communication.

CORE VALUES

At the center of every successful company is a simple value system. A system that, once articulated, can be harnessed and utilized in every decision your business makes. We’ll help you focus in on your core values and articulate them in a way that can be easily shared throughout your organization.

COMPETITOR RESEARCH

We will research and compare key factors of your competitors in order to identify strengths, weaknesses, and opportunities in messaging, services, USPs, web presence, and more.

MISSION & VISION STATEMENTS

Your organization’s mission statement is a public-facing statement that reveals your purpose and commitment to your customers and the public. Your vision statement is a concise statement that summarizes your internal goals and aspirations for your business. We’ll help you craft your mission and vision so they are rooted in your company’s core values.

IDENTITY & BRANDBOOK

Our logo process is time-tested, thorough, and fun. Our skilled brand designers have delivered exceptional identities for small and large businesses across the country.  In addition to delivering your logo in all its permutations and file types, we will create a brandbook that ensures visual consistency whenever you feature your brand in print or online.

DESIGN AND BRAND GUARDIANSHIP

Then onwards, from packaging to posters, digital content to neon signage.We do it all. If you have a lot of parties trying to work with global guidelines, while adapting them for China, we can help keep all your materials consistent, delivers the same consistent brand message, yet remaining creative at the core.