Positioned to help Global Corporates
Market Entry Consulting for ALDI
Making Brands into Award Winning Beasts
Beast of the East Brand Creation
Creating Iconic Experiences
Mercedes Me Beijing
Giving Character To Packaging
Boxing Cat Mango and Packaging Design
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Hey, we're Thread, an award winning international brand consultancy and design studio founded in Shanghai, China.

Through listening, doing our research, and closely collaborating with our clients, we solve brand challenges. We bring teams together, create alignment, and develop business centric strategies that are foundation of the design work we ultimately show the world.

So, that said, here are some things we've stitched together...

Inspired by hot Spanish summers eating next to Mediterean blue seas

Bonica pays homage to the European 18th century traders who brought spices, ideas and blue and white porcelain from the East.

A MIX OF MALAYSIAN CHIC AND SPANISH TERRACE VIBES

A concept inspired by batik prints, tropical birds mixed together with the blues of cobalt pottery and Mediterranean seas.

SUPPORTING ALDI'S JOURNEY INTO CHINA WITH MARCOM AND BRAND GUARDIANSHIP

Global retailer decide to take on the market and selected us to support them on brand and marketing.

CUSTOMERS ARE FLIPPING OUT AT OUR FLIPPING MANGO CHARACTER AND PACKAGING

Boxing Cat needed something irreverent, eye catching and something that communicated ‘I’m so busy I going mad’

BOXING CAT - FLIPPING MANGO

Meet Ben Weldon, our Founder & Creative Director.

Good design is like growing apples, the very last thing to grow, is the apple.

Meet Justine Lefebvre, Managing Director & Consulting Partner

The road to success is no accident, it takes a lot of planning, and harder still, getting everyone to stick to the plan

PORSCHE
GT CAFE

BRANDING

GT Cafe, a new brand created for the Porsche Experience Centre

How can we make our experience centre cafe more of an experience

SAIGON MAMA

BRAND CREATION

HOW COULD WE TURN ONE MOTHER'S RECIPES INTO SAIGON MAMA'S BRAND STORY

Saigon MaMa is not only our favourite Vietnamese restaurant but one with a great story behind it

A CRAFT BEER BRAND FOR THOSE WHO WALK THEIR OWN PATH​​


From conception to shelf, we created this brand around an attitude, a celebration of individually in China.

BEAST OF THE EAST

BRAND CREATION
“It has been a great pleasure to work with your team. You promised me something and you delivered”

Bryce Jenner
CEO True Legend

From the news desk..

Our Surreal Christmas Cards History

2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that

The latest addition on our office walls

  Our version of team building? A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Lucky for us,