ALDI CHINA – BRAND GUARDIANS
From entering the China market in 2016 we provide on going support as ALDI’s selected brand guardians.
Given the need for rapid iteration and brand development in the China market, our role is to advise and oversee the brand and it’s implementation across all channels. With a team that is expanding as fast as the brand it’s important to keep consistency while constantly adapting to the consumers preference.
As well as being the gate keeping to the identity we also concept, design and develop marketing materials as their retainer agency.