ALDI – CHINA BRANDING & MARKET ENTRY

Global retail giant ALDI decided to take on the China market and selected us to support them on their journey.

全球零售巨头ALDI选择我们助力品牌在中国市场的崭新旅程。

Working with the senior team since day one, we had the proud responsibility to name ALDI for their new adventure. Based on insights and a solid understanding of their market positioning, the name 奥乐齐 was finally chosen as matching a long list of criteria. From there we worked with the global brand team to design and adapted the visual identity.

 

从ALDI在中国揭开新篇章的第一天起,我们就与品牌的高层团队紧密合作,为ALDI探寻其中文品牌命名的最佳方案。在全方位洞察了品牌的市场定位后,我们选定了“奥乐齐”作为符合一系列命名标准的选择。之后,我们与ALDI的全球品牌团队共同设计了视觉形象以适应新的市场。

 

 

 

After the initial brand phase we worked with ALDI and their partners to establish the product key selling point of the products, leveraging competitor bench-marking. From content creation to graphic execution we created over 150 product detail page  of ALDI CHINA’s Tmall pages.

 

 

 

We’d love to be able to create a project like ALDI’s China Branding & Market Entry with your company. If you’d like us to be part of your team, and create something incredible, get in touch.