Google Steam‘d Cafe – BRANDING

How might we create a brand experience for Google employees in China to encourage interaction at meal times.

We like to think we have a great reputation for food & beverage, and being asked by Google to create a brand experience for their employees is the pat on the back we proudly accepted!

Steam’d is a place where Googlers can come together and geek out over noodle and broth combinations, indeed there are some many options available we created an algorithm that would allow the team to order with just a string of digits. The best thing about Steam’d is it’s free, unfortunately you have to work at Google to eat there!