The Brief

Kollective came to us in need of some fresh new branding and an equally creative online presence. As fans of their successful URBN hotel in Shanghai, we were delighted to help out.

Our Solution

We crafted a simple wordmark, both contemporary with a nod to the nostalgia of old-time travel. We then worked this tone of voice into their responsive website for a holistic brand experience.


Life time experiences become real life realities with Kollective’s new, flexible identity system fit for both paper and signage and paired with a multiple-device friendly website.