Mercedes me – me Café
Can’t afford a Mercedes? Can we create a cafe that feels like you can?
Inspired by our target market’s aspirations, we choose road trips of South East Asia, generally the first international trip most Chinese take. Our logo and menu designs combine a number of elements of road travel, Mercedes style.
Right in the heart of Beijing’s Sanlitun area, this huge new development hosts a Mercedes show room, exhibition space, retail area, and most importantly three food and beverage outlets.
Thread developed the overall retail brand concept, plus 3 F&B outlets within the space.