Mercedes me – Sifang Sanchuan

If Mercedes made Sichuan food, would it be spicy? What would the branding look like?

Inspired by the water flow of the mountains of Sichuan, we think of the clouds that rain on the hilltops, that flow into the rivers where the fish await the wok! Our logo type and photography follow this story.

Right in the heart of Beijing’s Sanlitun area, this huge  new development hosts a Mercedes show room, exhibition space, retail area, and most importantly  three food and beverage outlets.

Thread developed the overall retail brand concept,  plus 3 F&B outlets within the space.