RICCI – BRAND CREATION

How to make a creative cafe creative?

Ricci came to Thread to reinvent their existing image with a bold, new look.
After extensive creative workshops and brainstorming sessions, we created a tagline, ‘creative eats” which then inspired an eccentric visual identity, interior design, and branding concept.
Thread’s work included everything from brand concept and interior decoration to logos and signage—bringing to China a bold new image with some colourful artwork and lots of creative eats!