Homeslice Pizza ad campaign as reimagined by Artificial Intelligence

What does AI mean for creativity in your branding.

We’ve been playing a lot with AI recently. Inspired by artificial intelligence art from midjourney and dall e, we used niche platform wombo dream to reimagine our advertising campaign for Homeslice. 

The original campaign image

Why is this intersting?!

HA, Great question. What are the potential uses for an AI design? How might it speed things up. Imagine a tool that allows users to scan in simple sketches, set a few parameters, and have a library of pre-built items generate a prototype in line with a firm design system?

What if you only had to design something once? For example, Airbnb is already producing design components with production-ready code. This is accomplished using machine learning and AI with computer vision. 

See the AI results...

“as a Chinese silk painting, vintage

“as a 8 bit video game

“as a bus stop advert in Paris

“as a propaganda poster with attitude

“as a Lego movie poster

“as and advert on the side of a bus

“as a horror movie poster

“made our of wool

“as a cartoon

“as street art in New York

What might this mean for photo mockups?

We also asked AI to imagine the tastiest looking fried chicken it could imagine! Aside from the chicken head, it’s a pretty damn good attempt.


Fun rethinking of campaigns aside

There are some interesting cases out there where the position of a designer has already been replaced by an AI system. 

For example the machine that created millions of different packaging designs for Nutella. The packaging was generated by an AI program using data from a database of dozens of patterns and colors to produce seven million distinct iterations that have been displayed across the front of jars in Italy. In less than a month, all seven million jars had been sold.


What can AI do for your brand?

AI generated fried chicken. Seriously this looks amazing!