Homeslice Pizza ad campaign as reimagined by Artificial Intelligence

What does AI mean for creativity in your branding.

We’ve been playing a lot with AI recently. Inspired by artificial intelligence art from midjourney and dall e, we used niche platform wombo dream to reimagine our advertising campaign for Homeslice. 

Pizza Ai Art
The original campaign image

Why is this intersting?!

HA, Great question. What are the potential uses for an AI design? How might it speed things up. Imagine a tool that allows users to scan in simple sketches, set a few parameters, and have a library of pre-built items generate a prototype in line with a firm design system?

What if you only had to design something once? For example, Airbnb is already producing design components with production-ready code. This is accomplished using machine learning and AI with computer vision. 

See the AI results...

Dream Tradingcard (47)

“as a Chinese silk painting, vintage

“as a 8 bit video game

Dream Tradingcard (43)

“as a bus stop advert in Paris

45645 (5)

“as a propaganda poster with attitude

“as a Lego movie poster

Dream Tradingcard (42)

“as and advert on the side of a bus

45645 (4)

“as a horror movie poster

45645 (1)

“made our of wool

Dream Tradingcard (51)

“as a cartoon

45645 (8)

“as street art in New York

What might this mean for photo mockups?

We also asked AI to imagine the tastiest looking fried chicken it could imagine! Aside from the chicken head, it’s a pretty damn good attempt.


Fun rethinking of campaigns aside

There are some interesting cases out there where the position of a designer has already been replaced by an AI system. 

For example the machine that created millions of different packaging designs for Nutella. The packaging was generated by an AI program using data from a database of dozens of patterns and colors to produce seven million distinct iterations that have been displayed across the front of jars in Italy. In less than a month, all seven million jars had been sold.


What can AI do for your brand?

Benjimints Fried Chicken With Attitude 018584f7 5de6 479a A9c1 0e2d4a802a66
AI generated fried chicken. Seriously this looks amazing!