What does AI mean for creativity in your branding.
HA, Great question. What are the potential uses for an AI design? How might it speed things up. Imagine a tool that allows users to scan in simple sketches, set a few parameters, and have a library of pre-built items generate a prototype in line with a firm design system?
What if you only had to design something once? For example, Airbnb is already producing design components with production-ready code. This is accomplished using machine learning and AI with computer vision.
“made our of wool“
“as a cartoon“
“as street art in New York“
We also asked AI to imagine the tastiest looking fried chicken it could imagine! Aside from the chicken head, it’s a pretty damn good attempt.
There are some interesting cases out there where the position of a designer has already been replaced by an AI system.
For example the machine that created millions of different packaging designs for Nutella. The packaging was generated by an AI program using data from a database of dozens of patterns and colors to produce seven million distinct iterations that have been displayed across the front of jars in Italy. In less than a month, all seven million jars had been sold.
What can AI do for your brand?