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Thread Newsletter – August Edition It’s back to school season and as parents are nervously getting their kids, teens and young adults ready for school, we’ve turned our attention to that exact same group. Why you might ask? Well this group, called Generation Z (born between 1997 to 2016), is a force to be reckoned […]

  Ever wonder how someone makes their way to China and ends up building an F&B Branding Agency that works with some of the most well-known brands like ALDI, White Castle and Boxing Cat? Listen to Ben’s unique and unpaved path that got him there. Have a few other questions you’re curious about? Drop by our […]

  At Thread, we believe that it’s the people that you “work” with (both colleagues and clients) and the challenges you take on that make “work” exciting and worthwhile. We’ve put work in quotes because we also believe that if it feels like work, then you’re doing it wrong. There is a purpose to all […]

Thread Newsletter – July Edition For an agency that’s been in China for the last 14 years and have helped hundreds of brands find their way, we’ve seen our fair share of the highs and lows of trends in the market. The latest and most interesting? Business models changing in order to meet the needs […]

Thread Newsletter – June Edition We’re hitting the half way mark in 2019, usually around this time those who’ve made new years resolutions and then fell off the wagon are wondering if they can kick start them again or make it more realistic. To them we say, good luck! Don’t feel so bad though, sometimes […]

By: Adam Thurland, Partner and Strategy Director   I recently discovered that my iphone could be used as a magnifying glass by changing a couple of settings, it got me thinking, I’ve spent all this money, what other benefits does it have. As a stakeholder in a company that is looking to enter China, you […]

ALDI Stores Open!

Get the RMB29 ALDI sparkling wine ready, ALDI open’s its first two (yes two) retail stores in China today! It’s an especially exciting day for us as we’ve had to keep it secret since our first project behind closed doors back in 2016. After choosing their Chinese name and putting the pieces of local brand […]

Thread Newsletter – May Edition Over the last years, China’s E-Commerce Festivals have been dominating news with jaw dropping headlines and this year was no different with record sales of $30.8 Billion in sales on Singles Day. Even though it’s the biggest and most well-known invented shopping festival on the planet, with 81% of Chinese […]

Thread Newsletter – April Edition More than a decade ago in Shanghai, your typical vegetarian options were probably a sad cheese sandwich, an over-priced bowl of lettuce with carrots and tomatoes, or a plain bowl of noodles. A vegan meal? It was almost impossible to get your hands on a decent one, but today – […]

Thread Newsletter – Chinese New Year Edition   Read the full newsletter here and catch our top 10 new years predictions Catch up on past newsletters Busy? Read our digest of this month’s F&B Insights and Trends on Sustainability  How China’s Vegetarian/Vegan Market is changing and why it matters Don’t miss another edition by signing […]

We’re looking for our next generation of Account Managers and Directors; specifically ambitious, sharp and outgoing individuals with a strong background in account management. You’ll need to be fluent in English and Chinese and have at least 1 and 8 years previous experience working in an agency respectively. We’re a small team, and whether you’re […]

Thread Newsletter – October Edition Within this past year we’ve been riddled with coffee news. Starbucks opened their infamous Shanghai Starbucks Roastery in December, announced plans to double stores to 6,000 outlets by 2022, and began offering delivery last month. Luckin Coffee, the latest in tech unicorn startup, opened up 500+ stores within six months and threatened to […]

Thread Newsletter – September Edition If you haven’t heard already, China is the world’s largest beer market by volume at 45.7 billion litres and they’ll likely hold on to that title for a while. Interestingly enough, sales volume of beer has been declining for the last 4 years because consumers are choosing to drink less, but they’re […]

Thread Newsletter – August Edition We’re kicking off our first Thread newsletter, not about design, but rather focusing on an important topic, sustainability. Concerns around plastic consumption, offsetting CO2 production and developing sustainable food sources have been stories we’ve seen in increasing amounts. Distributing food without plastic is a challenge globally, as of January 1 […]

More so than in any other industry, most food & beverage start-up businesses are created out of pure passion (a love of food in general, a famous family dish that deserves wider recognition, a vision to change peoples eating habits etc.), and most F&B entrepreneurs – whether consciously or not – have an intrinsic set […]

    It happened by chance, our office going plastic free for a week, but it brought about some interesting and positive changes to the office. The trigger for all of this began a couple weeks ago when our Account Manager Fion shared a story about The Final Straw, a collapsible reusable straw that fits […]

By: Adam Thurland, Director of Strategy at Thread Design     “Eating healthy is more essential these days” is the consensus amongst participants according to recent Thread insights. Great news for imported food brands in China? It turns out that it’s not that simple… It’s no secret that the availability and ability to purchase imported food products in […]