What happened in the year of the Ox, who found success, and who won some awards?! We’re going to look at how our favourite brands

Over the past few months, we’ve been working side by side with Element Fresh on their rebranding project, which includes the roll-out of their all-new menu. We are thrilled to see the project come to life.

Trying very hard not to sum up the year as there is still a few days to go, anything could happen! Let’s focus on Christmas,

  “Why should I spend money on branding not marketing?” A conversation that comes up often while we’re talking to clients (especially in China), how

  What is pitching? Agency Pitching is one route clients take when selecting a partner. This is when a client shares the same creative brief

We’re at it again! When we sit down with one of our Threadsters to pick their brains and get to know them a bit better. 

By Harry Peng, Design Director   Here we are again, a round up of F&B rebrands in China for the year, this time my three

  Every year, we embark on a new adventure for our Christmas Card. No theme is ever the same or even near it! For 2019,

    By Eva Liu, Art Director   A Brand Book acts as the core and soul of a company, bearing the brand’s mission, outlook

  Especially from the Gen Z’s and Y’s? Well if ya think about it, traditional brands can easily come off a bit boring, safe and

Thread Newsletter – August Edition It’s back to school season and as parents are nervously getting their kids, teens and young adults ready for school,

Thread Newsletter – July Edition For an agency that’s been in China for the last 14 years and have helped hundreds of brands find their