News & Cheering!

Celebrating launches, sharing key insights and industry thought pieces.

Fook Wo Kwong Restaurantdesign Opening Event (14)

Celebrating Fook Wo Kwong’s Opening – a few months in the making

The eagerly anticipated grand opening of Fook Wo Kwong (福和光), a prestigious Cantonese restaurant, marks a significant milestone in culinary excellence. We are thrilled to announce the successful launch (and launch of our branding) in this high-end establishment, showcasing a seamless fusion of tradition and modernity.

Refinery Signage Design Asia

Xin Tian Di – Signage Design and Production

The Refinery’s partnership with us brings a fresh visual identity to its establishment in Xin Tian Di. The new signage, while modest, reflects the essence of The Refinery’s commitment to quality dining experiences in the vibrant neighborhood.

Coffee Packaging Design Melitta China

Melitta drips for Manchester United

Official merch with authenticity stamp, a specifically crafted blend, and packaging that makes you feel like being at the heart of the Old Trafford stadium. Tmall shop the Glory blend here!

Rebranding Shanghai

Your Checklist Before The Rebranding Leap

What is rebranding? There might be more options than you think…
Rebranding is not just about changing a logo. It covers all the possible ways to go about enhancing a brand experience. Actually, you may not need to change your logo, at all.
We talk about Brand Overhaul (or Revamp) when the entire brand gets updated: logo, story, collaterals, maybe even the name! On the other side, Brand Consolidation and Brand Extension are taking the existing brand assets (for instance, the logo, the name, aspects of your internal personality, etc.) and turning it into an integral, consistent and immersive brand experience. Your brand becomes a strong asset for your business, now and in the future.

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The rise of the unspiritual Machines, chatgpt and midjourney

This week has undoubtedly been my heaviest usage of AI. Primarily chatGPT and MidJourney. I’ve written and illustrated children’s books. I’ve made 1980’s mail order catalogues, produced a gangster rap about getting a job in a bank, and have been given nightmares by combining Victorian dolls and fast food. Reading, researching and playing and I’ve come to a rather chilling conclusion.

Cages Batting Pizza

Some recent project highlights

As we all need a little distraction and fresh inspiration, we’re sharing with you three new case studies we’ve been particularly invested in this year. If any of the intros below leaves you wanting for more, you’ll be able to find more in depth versions with their fair shares of pictures and process details on our website as well.

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Wishing you merry very surreal Christmas 2020

Trying very hard not to sum up the year as there is still a few days to go, anything could happen! Let’s focus on rebranding Christmas, if you’re new to Thread Christmas cards, this is a tradition as old as time itself, maybe older.

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Let’s talk about Pitching!(Part 1)

Agency Pitching is one route clients take when selecting a partner. This is when a client shares the same creative brief with a select number of agencies, who then turn around to hash away at the problem and then pitch their idea or solution to them. Typically agencies don’t get paid for pitch work, but if they win they get the entire project (usually a decent size) or the retainer for a set number of years.

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Our Surreal Christmas Cards History

2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that

Teenage Mutant Ninja Threadsters Design Shanghai

The latest addition on our office walls

A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Our version of team building?  Lucky for us, it