Redefining the CAGES visual language and giving it a strong presence based on their unique personality.
A short story of how we took an existing brand and gave it a new core message: New York Attitude.
Bonica pays homage to the European 18th century traders who brought spices, ideas and blue and white porcelain from the East.
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Even for brands well established in China, it’s important to keep branding consistent, from factory, to office to showroom.
Boxing Cat needed something irreverent, eye catching and something that communicated ‘I’m so busy I going mad’
It took a lot of research, a leap of imagination and quite a few liters of authentic Pho
How might we create a brand experience for Google employees in China to encourage interaction at meal times
From conception to shelf, we created this brand around an attitude, a celebration of individually in China.
Bryce Jenner
CEO True Legend
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