THE WORK

GETTING THE TEAM READY FOR A NATIONAL FRANCHISE

Redefining the CAGES visual language and giving it a strong presence based on their unique personality.

Taking HOMESLICE PIZZA to the next level Brand overhaul from strategy to guidelines

A short story of how we took an existing brand and gave it a new core message: New York Attitude.

Inspired by hot Spanish summers eating next to Mediterean blue seas

Bonica pays homage to the European 18th century traders who brought spices, ideas and blue and white porcelain from the East.

Coffee PACKAGING FOR THE CHINA MARKET

Get in touch to learn more about this project

VOLVO CHINA
BRAND GUARDIANS

Even for brands well established in China, it’s important to keep branding consistent, from factory, to office to showroom.

Brand experience design

HELLO LITTLE ONE!

White Castle’s identity is very traditional, but we are attracting a very young audience in China. How do we make that happen?

Yonghe King

Menu & Cup Design

BOXING CAT - FLIPPING MANGO

CUSTOMERS ARE FLIPPING OUT AT OUR FLIPPING MANGO CHARACTER AND PACKAGING

Boxing Cat needed something irreverent, eye catching and something that communicated ‘I’m so busy I going mad’

Evening Standard – Cocktail Bar Branding

How might we bring a little of London into China to become a leading cocktail bar?

EDEN FARM

BRAND CREATION & PACKAGING

A TOMATO JUICE MAKES YOU FEEL CONNECTED TO NATURE

Thread helped this local juice start up to create and brand and launch their new products to the China market.

SAIGON MAMA

BRAND CREATION

HOW COULD WE TURN ONE MOTHER'S RECIPES INTO A CONTEMPORARY BRAND STORY

It took a lot of research, a leap of imagination and quite a few liters of authentic Pho

STEAM'D, A PLACE WHERE GOOGLE EMPLOYEES CAN COME TOGETHER

How might we create a brand experience for Google employees in China to encourage interaction at meal times

A CRAFT BEER BRAND FOR THOSE WHO WALK THEIR OWN PATH​​


From conception to shelf, we created this brand around an attitude, a celebration of individually in China.

BEAST OF THE EAST

BRAND CREATION
“It has been a great pleasure to work with your team.
You promised me something and you delivered”

Bryce Jenner
CEO True Legend

HOW WOULD YOU CREATE AN AMERICAN CHINESE BREWERY BRAND?

A brand that will be both easily recognizable and able to stand the test of time in a city full of bars western concepts.

BOXING
CAT
BRAND CREATION

Can’t find what you’re looking for? With over 1000 projects delivered since 2005 we likely have experience and insights into a business similar to yours. Drop us an email and let us know what kind of brand challenges you’re facing.