THE WORK

Thread developed the overall retail brand concept, plus 3 F&B outlets within the space.

IF MERCEDES MADE SICHUAN FOOD, WOULD IT BE SPICY? WHAT WOULD THE BRANDING LOOK LIKE?

Thread helped this local juice start up to create and brand and launch their new products to the China market.

EDEN FARM

BRAND CREATION

A TOMATO JUICE MAKES YOU FEEL CONNECTED TO NATURE

Volvo China – Corporate Communications

Even for brands well established in China, it’s important to keep branding consistent, from factory, to office to showroom.

White Castle’s identity is very traditional, but we are attracting a very young audience in China. How do we make that happen?

Brand experience design

HELLO LITTLE ONE!

Yonghe King

Menu & Cup Design

BOXING CAT - FLIPPING MANGO

CUSTOMERS ARE FLIPPING OUT AT OUR FLIPPING MANGO CHARACTER AND PACKAGING

Boxing Cat needed something irreverent, eye catching and something that communicated ‘I’m so busy I going mad’

Evening Standard – Cocktail Bar Branding

How might we bring a little of London into China to become a leading cocktail bar?

Evening Standard

A CRAFT BEER BRAND FOR THOSE WHO WALK THEIR OWN PATH

From conception to shelf, we created this brand around an attitude, a celebration of individually in China.

BEAST OF THE EAST

BRAND CREATION

STEAM'D, A PLACE WHERE GOOGLERS CAN COME TOGETHER

How might we create a brand experience for Google employees in China to encourage interaction at meal times

A brand that will be both easily recognizable and able to stand the test of time in a city full of bars and gastro-pubs.

Boxing Cat Brewery

Supporting ALDI’s journey into China with marcom and brand guardianship

ALDI CHINA

Saigon Mama

Brand Creation

GT Cafe, a new brand created for the Porsche Experience Centre

Porsche GT Cafe

BRANDING

Porsche GT Cafe – BRANDING