Our Work

MERCEDES ME BEIJING
Creating a brand experience for Beijing’s next generation of Mercedes owners right in the heart of Beijing’s Sanlitun area

BEAST OF THE EAST – BRAND CREATION
A craft beer brand that celebrates being a legend without a care in the world

WHITE CASTLE – STORE BRANDING
How might we better communicate our slider concept to our young, Gen-Z customer?

CHILI’S – MENU CONSULTING AND EXECUTION
Rethinking a menu for the Asia market

ALDI – CHINA BRANDING & MARKET ENTRY
How would you choose a name for a global retailer?

Google Steam‘d Cafe – BRANDING
Creating a brand experience for Google employees in China to encourage interaction at meal times.

BOXING CAT – BRAND CREATION
Making aggressive kittens a city-wide symbol for thirst quenching

Harry’s Kitchen – BRAND CREATION
Creating a brand experience that both mothers and their children not only love, but want to return time and time again.

Saigon MaMa – BRAND CREATION
Laying the foundation for a franchise business

Shanghai Brewery – BRAND CONCEPT & DESIGN
How might we create a higher level version of an existing brand in the same neighbourhood?

OUTBACK STEAKHOUSE – MARKET ENTRY
How to make a steakhouse in China an experience customers would visit every week

SPROUTWORKS Visual Identity
How can you stand out from the crowd by making salads and health food exciting?

Marriott – Brand Marketing
Keeping guests within the hotel ecosystem.

Bizhen Korean BBQ – BRANDING
Let's make this restaurant different, lets mix together a western butchers style and a Korean BBQ

COCALERO – Brand marketing
Marketing a South American spirit without mentioning drugs!

V COFFEE – BRAND & PACKAGING
Shanghai's number one local coffee roaster gets a brand refresh with updated packaging and environment graphics!

FAT COW – BRAND CREATION
A gourmet twist on an American favorite in the Chinese market.