THE WORK

Inspired by hot Spanish summers eating next to Mediterean blue seas

Bonica pays homage to the European 18th century traders who brought spices, ideas and blue and white porcelain from the East.

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Launching the first ALDI store in China

Global retail giant ALDI decided to take on the China market
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IF MERCEDES MADE SICHUAN FOOD, WOULD IT BE SPICY? WHAT WOULD THE BRANDING LOOK LIKE?

Thread developed the overall retail brand concept, plus 3 F&B outlets within the space.​
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EDEN FARM

BRAND CREATION

A TOMATO JUICE MAKES YOU FEEL CONNECTED TO NATURE

Thread helped this local juice start up to create and brand and launch their new products to the China market.
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Volvo China – Corporate Communications

Even for brands well established in China, it’s important to keep branding consistent, from factory, to office to showroom.
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Brand experience design

HELLO LITTLE ONE!

White Castle’s identity is very traditional, but we are attracting a very young audience in China. How do we make that happen?
Read the Case Study Here​

Yonghe King

Menu & Cup Design
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BOXING CAT - FLIPPING MANGO

CUSTOMERS ARE FLIPPING OUT AT OUR FLIPPING MANGO CHARACTER AND PACKAGING

Boxing Cat needed something irreverent, eye catching and something that communicated ‘I’m so busy I going mad’

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Evening Standard – Cocktail Bar Branding

How might we bring a little of London into China to become a leading cocktail bar?

Evening Standard

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STEAM'D, A PLACE WHERE GOOGLERS CAN COME TOGETHER

How might we create a brand experience for Google employees in China to encourage interaction at meal times
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A CRAFT BEER BRAND FOR THOSE WHO WALK THEIR OWN PATH​​


From conception to shelf, we created this brand around an attitude, a celebration of individually in China.

BEAST OF THE EAST

BRAND CREATION
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“It has been a great pleasure to work with your team.
You promised me something and you delivered”

Bryce Jenner
CEO True Legend

Boxing Cat Brewery

A brand that will be both easily recognizable and able to stand the test of time in a city full of bars and gastro-pubs.
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loogo

ALDI CHINA

Supporting ALDI’s journey into China with marcom and brand guardianship
Read the Case Study Here​

Saigon Mama

Brand Creation
Read the Case Study Here​

Porsche GT Cafe

BRANDING

Porsche GT Cafe – BRANDING

GT Cafe, a new brand created for the Porsche Experience Centre
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