Global retailer decide to take on the market and selected us to support them on brand and marketing.
Boxing Cat needed something irreverent, eye catching and something that communicated ‘I’m so busy I going mad’
Good design is like growing apples, the very last thing to grow, is the apple.
The road to success is no accident, it takes a lot of planning, and harder still, getting everyone to stick to the plan
Saigon MaMa is not only our favourite Vietnamese restaurant but one with a great story behind it
From conception to shelf, we created this brand around an attitude, a celebration of individually in China.
Bryce Jenner
CEO True Legend
Some behind the scenes work of our latest projects we’re going to share our full process on a piece of work that we’re super excited about.
After spending five years working in UK agencies and 15 years running my own in China, I’ve seen how some clients get amazing deals, how
Since we’ve all had to stop and catch our breath, I’d like to reflect on a few of the non virus battles. Who’s restaurant survived
2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that
As part of our Behind Thread Scenes series, we’re sitting down with Justine, Managing Partner, to chat about what it’s like managing an agency,
Our version of team building? A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Lucky for us,
Ever wonder how someone makes their way to China and ends up building an F&B Branding Agency that works with some of the most well-known
At Thread, we believe that it’s the people that you “work” with (both colleagues and clients) and the challenges you take on that make
