We're Thread, an independent full service branding agency with a global reach (and a sweet tooth for Asia). From strategy to execution, we strive to bring value to you and your audience.
That said, here are a few things we've stitched together...
Supporting ALDI's journey entering China with marcom and brand guardianship
Far away from home, the Global Retailer honed in on consumers’ needs and wants to deliver a fully localized experience. Bold move!
Design is not restricted to one element or dimension, design is finding a clean space in the mess!
Coffee PACKAGING FOR THE CHINA MARKET
Coming into China at a time when the market competition is fiercer than ever, how might they take the pole position of home consumer coffee products? Curious?
What is rebranding? There might be more options than you think…
Rebranding is not just about changing a logo. It covers all the possible ways to go about enhancing a
Many of entrepreneurs are finding rebranding challenging – so we have compiled our key learnings in a two-part article. First: how to decide on making the jump.
This week has undoubtedly been my heaviest usage of AI. Primarily chatGPT and MidJourney. I’ve written and illustrated children’s books. I’ve made 1980’s mail order catalogues, produced a gangster rap
As we all need a little distraction and fresh inspiration, we’re sharing with you three new case studies we’ve been particularly invested in this year. If any of the intros
What does AI mean for creativity in your branding. We’ve been playing a lot with AI recently. Inspired by artificial intelligence art from midjourney and dall e, we used niche