Behind the scenes of Bonica and Mezcaleria
July 28, 2021
Some behind the scenes work of our latest projects we’re going to share our full process on a piece of work that we’re super excited about.
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Hey, we're Thread, an award winning international brand consultancy and design studio founded in Shanghai, China.
Hey, we're Thread, an award winning international brand consultancy and design studio founded in Shanghai, China.
Through listening, doing our research, and closely collaborating with clients, we solve brand challenges. We bring teams together, create alignment, and develop business centric strategies that are the foundation of design work we ultimately show the world.
So, that said, here are some things we've stitched together...
Supporting ALDI's journey into China with marcom and brand guardianship
Global retailer decide to take on the market and selected us to support them on brand and marketing.
CUSTOMERS ARE FLIPPING OUT AT OUR FLIPPING MANGO CHARACTER AND PACKAGING
Boxing Cat needed something irreverent, eye catching and something that communicated ‘I’m so busy I going mad’
Meet Ben Weldon, our Founder & Creative Director.
Good design is like growing apples, the very last thing to grow, is the apple.
EDEN FARM
BRAND CREATION
&
PACKAGING DESIGN
&
PACKAGING DESIGN
Meet Justine Lefebvre, Managing Director & Consulting Partner
The road to success is no accident, it takes a lot of planning, and harder still, getting everyone to stick to the plan
SAIGON MAMA
BRAND CREATION
HOW COULD WE TURN ONE MOTHER'S RECIPES INTO SAIGON MAMA'S BRAND STORY
Saigon MaMa is not only our favourite Vietnamese restaurant but one with a great story behind it
A CRAFT BEER BRAND FOR THOSE WHO WALK THEIR OWN PATH
From conception to shelf, we created this brand around an attitude, a celebration of individually in China.
“It has been a great pleasure to work with your team. You promised me something and you delivered”
Bryce Jenner
CEO True Legend
PORSCHEGT CAFE
BRANDING
GT Cafe, a new brand created for the Porsche Experience Centre
How can we make our experience centre cafe more of an experience
From the news desk..
Wishing you merry very surreal Christmas 2020
December 22, 2020
Trying very hard not to sum up the year as there is still a few days to go, anything could happen! Let’s focus on Christmas,
11 lessons for getting more work for less money from your agency!
May 27, 2020
After spending five years working in UK agencies and 15 years running my own in China, I’ve seen how some clients get amazing deals, how
Shanghai’s F&B – What’s the secret sauce?
April 3, 2020
Since we’ve all had to stop and catch our breath, I’d like to reflect on a few of the non virus battles. Who’s restaurant survived
Our Surreal Christmas Cards History
December 20, 2019
2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that
Behind Thread Scenes with Justine Lefebvre, Managing Partner
October 22, 2019
As part of our Behind Thread Scenes series, we’re sitting down with Justine, Managing Partner, to chat about what it’s like managing an agency,
The latest addition on our office walls
October 18, 2019
Our version of team building? A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Lucky for us,
Shanghai Observed Podcast: Ben Weldon, Creative Director and Founder of Thread Design
August 29, 2019
Ever wonder how someone makes their way to China and ends up building an F&B Branding Agency that works with some of the most well-known