Specialising in the Food & Beverage industry

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A team of passionate designers and creative suits.

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Form follows function, function follows managers.

Latest News

By: Adam Thurland, Director of Strategy at Thread Design     “Eating healthy is more essential these days” is the consensus amongst participants according to recent Thread insights. Great news for imported food brands in China? It turns out that it’s not that simple… It’s no secret that the availability and ability to purchase imported food products in […]

Soymilk is a staple in every Chinese family’s breakfast. Growing up, children have memories watching mom’s and grandmom’s painstakingly soak soybeans, hand grind them, and drain out the bits. Nothing like a glass of soymilk, made fresh. But with today’s generation living a busy lifestyle, this tradition of making your own soymilk is fading. Why […]

We Made a Horror Movie!

Every company likes to do some kind of team building retreat, often filled with embarrassing ice breakers and awkward communication games. Anyone for interdepartmental Twister? or drinking until the interns throw up? We of course like to do things a little differently… Watch Thread’s Dead on YouTube Watch Thread’s Dead on QQ   Why we made […]

ALDI Launches in China

Today, the official launch of ALDI in China is marked with a fashion show and huge media push. Over the past few years hundreds of people have been involved in the build up, and now the real business starts. As the brand takes pride of place on the front page of TMALL, subway stations get […]

Thread is 10 years old!

Thanks to everyone for coming out to party with us on Friday night! Ten years of branding has been quite a journey, one filled with fun, laughter, tears and the occasional party and this was one of them! Can’t believe we drank 50 liters of beer, 16 bottles of wine, and 3 bottles of tequila! Thankfully we don’t […]

Saturday night in Beijing saw the launch of one of our biggest projects, the new Mercedes Me Beijing lifestyle venue. Four Threadsters showed up with invites in hand to enjoy the show. Incredible stuff, we’ve not seen a launch event like this one for years. Right in the heart of Beijing’s Sanlittun area, this huge […]

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