Far away from home, the Global Retailer honed in on consumers’ needs and wants to deliver a fully localized experience. Bold move!
A short story of how we took an existing brand and gave it a new core message: New York Attitude.
Good design is like growing cherries, the very last thing to grow, is the cherry.
The best communication tools are those that work for you and your objectives, not the other way around.
Boxing Cat needed something irreverent and eye catching that communicated:
‘I’m so busy I am going mad’
Design is not restricted to one element or dimension, design is finding a clean space in the mess!
Coming into China at a time when the market competition is fiercer than ever, how might they take the pole position of home consumer coffee products? Curious?
Find a unique position in a crowded market.
We are NOT looking to be the most authentic Pho from Vietnam, we’re the BEST Pho available taking the finest elements from around the world.
Many of entrepreneurs are finding rebranding challenging – so we have compiled our key learnings in a two-part article. First: how to decide on making the jump.
This week has undoubtedly been my heaviest usage of AI. Primarily chatGPT and MidJourney. I’ve written and illustrated children’s books. I’ve made 1980’s mail order catalogues, produced a gangster rap
What does AI mean for creativity in your branding. We’ve been playing a lot with AI recently. Inspired by artificial intelligence art from midjourney and dall e, we used niche