Knitting together delicious brand experiences.

We're Thread, an independent full service branding agency with a global reach (and a sweet tooth for Asia). From strategy to execution, we strive to bring value to you and your audience.

That said, here are a few things we've stitched together...

Supporting ALDI's journey entering China with marcom and brand guardianship

Far away from home, the Global Retailer honed in on consumers’ needs and wants to deliver a fully localized experience. Bold move!  

Understand what it takes

Taking HOMESLICE PIZZA to the next level Brand overhaul from strategy to guidelines

A short story of how we took an existing brand and gave it a new core message: New York Attitude.

Grab a slice

INTRODUCTING AN EXOTIC MEZCAL EXPERIENCE RIGHT IN THE HEART OF JING'AN

La Mezcaleria, a mezcal cocktail lounge that takes inspiration from plant medicine, street art and the spiritual energy of Oaxaca
Discover the experience

Meet Ben Weldon, our Founder & Creative Director

Good design is like growing cherries, the very last thing to grow, is the cherry.

VOLVO CHINA

BRAND GUARDIANS

BECOMING VOLVO'S BRAND GUARDIANS FOR CHINA

How do you create and train teams on coherent branding that spans a wide range of situations?
Learn how we took on this challenge

Meet Justine Lefebvre,
our Managing Partner

The best communication tools are those that work for you and your objectives, not the other way around.

THE FLIPPING MANGO PACKAGING IS SPINNING CONSUMERS' HEADS

Boxing Cat needed something irreverent and eye catching that communicated:
‘I’m so busy I am going mad’

BOXING CAT
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PACKAGING DESIGN

Flip over to the case

Meet 刘泓 Eva Liu
our Associate Creative Director

Eva Liu

Design is not restricted to one element or dimension, design is finding a clean space in the mess!

Coffee PACKAGING FOR THE CHINA MARKET

Coming into China at a time when the market competition is fiercer than ever, how might they take the pole position of home consumer coffee products? Curious?

Melitta Packaging Process

CREATING A PHO ICON

Find a unique position in a crowded market.

We are NOT looking to be the most authentic Pho from Vietnam, we’re the BEST Pho available taking the finest elements from around the world.

Pho specialist with attention to details for quality.

MORE OF OUR WORK

THOUGHTS

The rebranding complex: a self help guide

March 17, 2023 No Comments

What is rebranding? There might be more options than you think…
Rebranding is not just about changing a logo. It covers all the possible ways to go about enhancing a brand experience. Actually, you may not need to change your logo, at all.
We talk about Brand Overhaul (or Revamp) when the entire brand gets updated: logo, story, collaterals, maybe even the name! On the other side, Brand Consolidation and Brand Extension are taking the existing brand assets (for instance, the logo, the name, aspects of your internal personality, etc.) and turning it into an integral, consistent and immersive brand experience. Your brand becomes a strong asset for your business, now and in the future.

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The rise of the unspiritual Machines, chatgpt and midjourney

January 13, 2023 No Comments

This week has undoubtedly been my heaviest usage of AI. Primarily chatGPT and MidJourney. I’ve written and illustrated children’s books. I’ve made 1980’s mail order catalogues, produced a gangster rap about getting a job in a bank, and have been given nightmares by combining Victorian dolls and fast food. Reading, researching and playing and I’ve come to a rather chilling conclusion.

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The 2022 project highlights

December 9, 2022 No Comments

As we all need a little distraction and fresh inspiration, we’re sharing with you three new case studies we’ve been particularly invested in this year. If any of the intros below leaves you wanting for more, you’ll be able to find more in depth versions with their fair shares of pictures and process details on our website as well.

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Where are they now!

January 9, 2022 No Comments

What happened in the year of the Ox, who found success, and who won some awards?! We’re going to look at how our favourite brands

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