Knitting together delicious brand experiences.

We're Thread, an independent full service branding agency with a global reach (and a sweet tooth for Asia). From strategy to execution, we strive to bring value to you and your audience.

That said, here are a few things we've stitched together...

Supporting ALDI's journey entering China with marcom and brand guardianship

Far away from home, the Global Retailer honed in on consumers’ needs and wants to deliver a fully localized experience. Bold move!  

Taking HOMESLICE PIZZA to the next level Brand overhaul from strategy to guidelines

A short story of how we took an existing brand and gave it a new core message: New York Attitude.

Meet Ben Weldon, our Founder & Creative Director

Good design is like growing cherries, the very last thing to grow, is the cherry.

Meet Justine Lefebvre,
our Managing Partner

The best communication tools are those that work for you and your objectives, not the other way around.

THE FLIPPING MANGO PACKAGING IS SPINNING CONSUMERS' HEADS

Boxing Cat needed something irreverent and eye catching that communicated:
‘I’m so busy I am going mad’

BOXING CAT
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PACKAGING DESIGN

Meet 刘泓 Eva Liu
our Associate Creative Director

Eva Liu

Design is not restricted to one element or dimension, design is finding a clean space in the mess!

CREATING A PHO ICON

Find a unique position in a crowded market.

We are NOT looking to be the most authentic Pho from Vietnam, we’re the BEST Pho available taking the finest elements from around the world.

Pho specialist with attention to details for quality.

THOUGHTS

Our Surreal Christmas Cards History

2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that

The latest addition on our office walls

  Our version of team building? A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Lucky for us,