In this article, aiming to give you a Checklist Before The Rebranding process, we will share more about the financial implications of rebranding and possible returns, as well as a few last tips and tricks.
Long story short: Will rebranding cost you something? You bet! Does it need to be expensive?
A few tips on how to make the most of it:
Timing is everything. When pushing your rebanding out to the world, pick your timing wisely. You probably don’t want to be seen as just rebranding to be talked about – though it might work, it might not get you the type of press you were looking for. Letting it go quietly, depending on the extent of the rebranding, might confuse (or worse, alienate) some of your consumers, leaving them perplexed at best, disengaged at worst.
There are, on the other side, a few opportunities you don’t want to miss on: New Product Launch, Product/Service Considerable Enhancement Communication, Anniversary, Team Building or Celebration, etc. That’s one campaign concept all done already!
A few final tips:
Fair enough. We are happy to help you structure your thoughts.
In an effort to give back, and raise awareness, we’re giving away some of our combined 40 years of branding experience to smaller brands that need our help. There are only a few slots available, fill out the form and we’ll be in touch.
Entrepreneurship as a state of mind, Justine’s curiosity for how companies work is never satiated. Passionate about creative since childhood, she is on a mission to enable both disciplines to work hand in hand.
She turned her sights on Asia in 2011, leaving Belgium to go on building sales and communications strategies in Japan, China and Indonesia. She brings a methodical perspective to every project she works on, carefully assessing each business path to determine optimal solutions and creating the space for our team to unroll them.