Relaunching Fine Dining Menu of all time favourite Coquille
"La Crème de la Crème, s'il vous plaît!"
In the ever-evolving culinary landscape, crafting compelling restaurant menu ideas is essential for standing out. Coquille Seafood Bistro’s recent menu relaunch exemplifies how a restaurant menu unique in both design and content can redefine fine dining experiences. By blending playful sophistication with tactile elegance, the new menu not only guides diners through Coquille’s offerings but also tells a story that resonates with the restaurant’s modern French supper club ambiance.
As Coquille Seafood Bistro takes on the challenge of culinary reinvention, our design team was dared to craft a menu that not only reflects the restaurant’s playful sophistication but also enhances the overall dining experience. This menu is more than just a guide to ordering—it shall be a visual and tactile journey that complements the indulgent spirit of Coquille’s modern French supper club (understand: makes you hungry to try EVERYTHING!).
Bringing Shanghai “Fun Dining” to Life Through Design
Coquille’s philosophy of blending fine dining with a sense of playfulness inspired our approach to the menu’s design. Instead of the traditional, formal French menu aesthetic (aka: white page, clean fonts), we opted for a refined yet more opulent approach that would go well with the restaurant’s refreshed interiors. The menu shall be presented an invitation… to indulge!
Besides the outer envelop made more memorable with an Coquille shaped edge, every choice has been considered with the upmost care.
The color palette has been set to complement Coquille’s newly updated space—soft nude tones, vintage brass details, and the signature diamond-patterned glass accents – but also inspired to try some of the key dishes: live-pressed scampi with grilled lobster tail, anyone?
The carefully selected paper stock, combined with delicate gold foil elements, gives the menu a tactile richness, making it feel less like a menu and more like an invitation to an unforgettable dining experience.
Menu Design, A Storytelling Approach: Every Dish as an Adventure
Beyond being a functional piece, this menu serves as an immersive storytelling tool, guiding guests through Coquille’s culinary landscape. The layout is designed to encourage exploration, through a crescendo of theatrical acts, each offering a unique sensory experience. Playful typography and subtle graphic elements bring dishes to life, whether it’s the French Onion Soup Ice Cream, the Foie Gras Chocolate Bar, or the Lemongrass Shrimp Toast. Each dish is introduced in a way that sparks curiosity, setting the stage for a dining experience that is as visually delightful – we hope!
A Modern Interpretation of French Elegance in Shanghai
As brand strategists we’re always thinking about the experience as much as we are about the food. a menu is more than just a list of dishes right? It’s an extension of a restaurant’s identity. The Coquille menu tries it’s best to integrate aesthetics with functionality, helping the restaurant’s refined and playful personality.
Through our collab with Coquille, we aimed to change the perception of fine dining, to make it more fun.
If you’d like to know more about how we can help with your menu design, get in touch.
