The latest addition on our office walls
A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Our version of team building? Lucky for us, it was all set behind sunshine and warm weather in lush Moganshan. Fear conquering on a 22 meter wall No one told us it was already 40 meters off the ground […]
Behind Thread Scenes with Adam, Strategy Director & Partner
At Thread, we believe that it’s the people that you “work” with (both colleagues and clients) and the challenges you take on that make “work” exciting and worthwhile. We’ve put work in quotes because we also believe that if it feels like work, then you’re doing it wrong. There is a purpose to all this […]
Staying curious is half the battle, here’s what gets us going
3 unexpected areas where branding agencies help with market entry
By: Adam Thurland, Partner and Strategy Director I recently discovered that my iphone could be used as a magnifying glass by changing a couple of settings, it got me thinking, I’ve spent all this money, what other benefits does it have. As a stakeholder in a company that is looking to enter China, you […]
Pigs, Pork and Peppa – Happy Chinese New Year!
Thread Newsletter – Chinese New Year Infographic Design Edition Pigs, Pork and Peppa: A Chinese New Year Infographic by ThreadIn 2019, one cartoon pig took the internet by storm. The Peppa Pig Chinese New Year trailer racked up 1.45 billion views in just 4 days, proving once again that in China, branding and storytelling are […]
Why Brand Purpose Matters in the Food & Beverage Industry
More so than in any other industry, most food & beverage start-up businesses are created out of pure passion (a love of food in general, a famous family dish that deserves wider recognition, a vision to change peoples eating habits etc.), and most F&B entrepreneurs – whether consciously or not – have an intrinsic set […]
We Went Plastic Free For a Week! Here’s How Things Turned Out
It happened by chance, our office going plastic free for a week, but it brought about some interesting and positive changes to the office. The trigger for all of this began a couple weeks ago when our Account Manager Fion shared a story about The Final Straw, a collapsible reusable straw that fits easily in […]
We Made a Horror Movie!
Every company likes to do some kind of team building retreat, often filled with embarrassing ice breakers and awkward communication games. Anyone for interdepartmental Twister? or drinking until the interns throw up? We of course like to do things a little differently… Watch Thread’s Dead on YouTube Why we made it and what was our process? […]
Boxing Cat Sells to AB InBev
Although we would love to take credit for building a brand that just sold to a global giant – the recognition can only go to Lee, Kelley, and Michael; the owners of this successful Shanghai craft brewery. Their hard work and determination helped the business become noticed in a city where it is difficult to […]
Ten things we’ve learnt in a decade of Thread
Advice for our competitors! by our creative director, Ben Weldon It’s been a whole decade since Thread was born in Shanghai and it’s been a thoroughly enjoyable bumpy ride! With so much to learn and so few people to learn from, we’ve had to learn as we go. From the early days when Louise and I founded […]