Launching the new Element Fresh menu

Over the past few months, we’ve been working side by side with Element Fresh on their rebranding project, which includes the roll-out of their all-new menu. We are thrilled to see the project come to life.

5 DESIGN PRINCIPLES FOR A BRANDBOOK

    By Eva Liu, Art Director   A Brand Book acts as the core and soul of a company, bearing the brand’s mission, outlook and values. However, in most cases, brands did their Brand Books before they even needed half of those applications. In such cases, assumptions about applications would often come with impractical […]

Why all the love for product cross overs and collaborations?

  Especially from the Gen Z’s and Y’s? Well if ya think about it, traditional brands can easily come off a bit boring, safe and stale. Yet on the other side, you’ve got a young fresh brand that has the ability to surprise and fuel social media-worthy content. When done well, a collaboration will help […]

3 Trends Affecting Chinese Attitudes Towards Imported Food

The New Old: 1950s & 60s Revival in Food & Beverage Design “Eating healthy is more essential these days” is the consensus amongst participants according to recent Thread insights. Great news for imported food brands in China? It turns out that it’s not that simple… It’s no secret that the availability and ability to purchase imported food products […]

New Yonghe King Cup Designs

Soymilk is a staple in every Chinese family’s breakfast. Growing up, children have memories watching mom’s and grandmom’s painstakingly soak soybeans, hand grind them, and drain out the bits. Nothing like a glass of soymilk, made fresh. But with today’s generation living a busy lifestyle, this tradition of making your own soymilk is fading. Why […]