Ten things we’ve learnt in a decade of Thread
Advice for our competitors! by our creative director, Ben Weldon It’s been a whole decade since Thread was born in Shanghai and it’s been a thoroughly enjoyable bumpy ride! With so much to learn and so few people to learn from, we’ve had to learn as we go. From the early days when Louise and I founded […]
Thread is 10 years old!
Thanks to everyone for coming out to party with us on Friday night! Ten years of branding has been quite a journey, one filled with fun, laughter, tears and the occasional party and this was one of them! Can’t believe we drank 50 liters of beer, 16 bottles of wine, and 3 bottles of tequila! Thankfully we don’t […]
Mercedes Me Beijing Visual Identity
Earlier this year Mercedes Me engaged us to create the branding for their new project. The Beijing development is the largest of the their newly established lifestyle brand experiences, a mammoth 5,000sqm space in the capital’s Sanlitun district marks the their first in Mainland China and follows launches in Tokyo, Hong Kong, Hamburg, Milan, and Munich. More than […]
Mercedes Me Beijing Opens with Thread Branding!
Saturday night in Beijing saw the launch of one of our biggest projects, the new Mercedes Me Beijing lifestyle venue. Four Threadsters showed up with invites in hand to enjoy the show. Incredible stuff, we’ve not seen a launch event like this one for years. Right in the heart of Beijing’s Sanlittun area, this huge […]
FAT COW 2 TO OPEN IN JING AN
Congratulations guys! After 2 years of success in HongMei, Fat Cow is now coming to downtown. Prepare yourself for the best burgers north of YanAn. Our brand concept of a rich cow, a play on fat cats, uses a combination of US dollar bills and the Chinese 100 Yuan note to create a unique identity […]
Harry’s opens in K11 with floor to ceiling character designs
Itching for a bite of creativity? Swing by Harry’s Kitchen at K11 for a fix. Head over with a friend or your family to bake some goodies and whip up some beautiful creations made of cakes, cookies, cupcakes or cake-pops. Oh and if you haven’t heard of an ice-cream cone cupcake, try baking and then decorating one […]
Thread to brand sixth Mercedes Me Beijing
Following the launch of the Mercedes Me venues in both Hamburg and Milan, Mercedes-Benz opened it’s third store this year in Tokyo, at Haneda Airport. With Moscow and Hong Kong just about to open, the Beijing venue will be the largest in the world. Aimed at a new younger generation of potential customers, The Me venues are an integral […]
THREADSTERS DRAWING ON WALLS- FAT COW
What happens when you put 6 awesome designers, 20 black permanent markers, 1 projector, and 3 liters of beer together in one room? When Thread is involved, you get a six square meter marker mural of a fancy cow. Scroll below for a sneak peek, then visit Fat Cow on Hongmei Lu to see our […]
IMPOSSIBLE PROJECT IN CHINA!
Do you remember Polaroid camera? Prior to the invention of Polaroid in 1948, people had to spend several days processing film before they could view their photographes. Polaroid allowed people to see the photos immediately. What a great invention! Yet with the recent growth of digital photography and the subsequent decline of the traditional film […]