Thread to brand sixth Mercedes Me Beijing
Following the launch of the Mercedes Me venues in both Hamburg and Milan, Mercedes-Benz opened it’s third store this year in Tokyo, at Haneda Airport. With Moscow and Hong Kong just about to open, the Beijing venue will be the largest in the world. Aimed at a new younger generation of potential customers, The Me venues are an integral […]
THREADSTERS DRAWING ON WALLS- FAT COW
With markers. By hand. Like lunatics. What happens when you put six slightly overqualified designers, twenty black permanent markers, one borrowed projector, and three litres of lukewarm beer into a restaurant after hours? If Thread’s involved, you get a six-square-meter mural of a suspiciously regal cow, hand-drawn directly onto the wall of a Shanghai steakhouse. […]
IMPOSSIBLE PROJECT IN CHINA!
Do you remember Polaroid camera? Prior to the invention of Polaroid in 1948, people had to spend several days processing film before they could view their photographes. Polaroid allowed people to see the photos immediately. What a great invention! Yet with the recent growth of digital photography and the subsequent decline of the traditional film […]