A new Beach Club from A to Z
Phuket, Thailand
What started as a branding challenge snowballed into everything. We’re talking furniture design, sourcing materials, interiors, lighting, menus, signage, web, even the uniforms. Somewhere along the way, this project fundamentally pushed the boundaries of what we are capable of as a company.
Strategy & Direction
Name & Brand Definition
Interior, Furniture & Lighting Design
Sourcing
Uniforms & Styling
From the direction of the food and drinks, ways to spend the day chilling or rejoicing, to the type of services that would make them most welcome.
Our favorite part? Diving into the Sunset experience. As shades of colours fill up the sky, creating an atmosphere of warmth and togetherness where every individual feels a genuine sense of belonging.
Defining how to celebrate being here and now, providing an experience that embraces the beauty of shared connections.
Design, Source, QC. Repeat. For a full deep dive on the furniture design, and how we save $100,000 for the client, there is a news post here.
At this standard of hospitality, nothing is left unthought of, from custom embroidery to choice for fabric for the table napkins to menus that a easy to navigate and invite to trying more all the way to plate ware direction and even bill holders.
Here also, everything needs to be considered with the upmost care, from design the concepts all the way to QC-ing the production.
To finish with a soft touch is always appreciated. We made sure to take care of the design and sourcing of most pieces too. Produced in high quantity, they come cheaper than you’d think.
Besides assisting the team with marketing collaterals, our role also includes the styling and presentation of products served to guests, then all wrapped up in brand training and photography guides.
A team that looks good in what they wear feel confident in their service and show your standing. From materials to colors and hierarchy to operational constraints, there is quite a lot to consider when deciding on the team’s every day wear.
Brand guidelines convey a variety of information and tips about your brand, useful both internally to your company or organization and externally to your affiliates, partners, and customers. Although there is no industry-wide standard for what constitutes a brand standards document, the most notable organizations use brand guidelines as a tool to help everyone understand how to represent their brand.
Good guidelines connect different aspects of your brand, such as your logo, colors, and typography, to form a cohesive identity.
Great guidelines are highly useable, both to for you to check that anything you do is on brand but also, to create anything new in the future that you didn’t know yet you needed when they were written!
Feeling festive & wondering what’s on at FIRA yourself? Have a look here. Oh and yes, we did the website too! 😉
