ALDI Stores Open!

Get the RMB29 ALDI sparkling wine ready, ALDI open’s its first two (yes two) retail stores in China today! It’s an especially exciting day for us as we’ve had to keep it secret since our first project behind closed doors back in 2016. After choosing their Chinese name and putting the pieces of local brand […]

China’s Coffee, Cafes and Caffeine scene

Thread Newsletter – October Edition     Within this past year we’ve been riddled with coffee news. Starbucks opened their infamous Shanghai Starbucks Roastery in December, announced plans to double stores to 6,000 outlets by 2022, and began offering delivery last month. Luckin Coffee, the latest in tech unicorn startup, opened up 500+ stores within six months and […]

The continued rise of craft beer in China

Thread Newsletter – September Edition If you haven’t heard already, China is the world’s largest beer market by volume at 45.7 billion litres and they’ll likely hold on to that title for a while. Interestingly enough, sales volume of beer has been declining for the last 4 years because consumers are choosing to drink less, but they’re […]