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Brand Experts in: Food & Beverage Hospitality FMCG Retail Experience Health & Wellness Corporate

Who Love a Good Challenge

We support entrepreneurs, brand owners, and corporates in solving the right questions—and moving brands toward a strategic, deliciously creative future.

We start from where you are—the time and thought you’ve already put into your brand. 
Depending on what’s in place, we either start the sauce from scratch or simply adjust the seasoning.

We work with you to pressure-test the strategy, clarify what sets you apart, and align your offer with what your audience truly values.

From there, we translate that foundation into creative that’s authentic, cohesive, and so tasty your consumers will keep coming back for more.

How do we add value?

Brand Strategist

  • Strategic Brand development
  • Brand Research
  • Brand Creative Strategy
  • Logo & Logotype
  • Brand Elements
  • Branding Templates
  • UI/UX, SEO
  • Menu psychology
  • Content Strategy & Campaign
  • Brand Kit, Brand Book & Training

How do we create coherence?

Brand Experience Designer

  • Product naming
  • Brand Identity Design Services
    • Logo & Logotype
    • Brand Elements
  • Design Applications
    • Product packaging
    • Restaurant Menu Design
    • POS material
  • Production Management
  • Brand Marketing Toolkits

There are two key ingredients to the way we work;

#1 We only enjoy the work if it brings real value to you. Creating meaningful impact through what we do is why we get up in the morning.

#2 Coherent brands are the ones that win—and stay with consumers. We build brand systems that fit together visually, verbally, and strategically, so they feel consistent across every touchpoint. 

Flexible enough to grow with you. Easy to manage. And inspiring to create with.

Our Team, Leading your projects

Ben Weldon

Founder & Creative Director
创始人&创意总监

Ben moved to China from the UK and co-founded Thread in 2006, he has had every role within an agency. Now taking the role of CEO, Ben shares his 24 years of industry knowledge with the team.

He builds, leads and shares the creative vision; he is ultimately responsible for every project to be as successful as possible. While providing the daily creative direction, he’s constantly looking for exciting new projects to work on.

Outside of Thread, Ben loves renovating properties, an amateur stand up comedian and a board member for the Entrepreneurs Organization.

Justine Lefebvre

Managing Director
执行合伙人

Entrepreneurship as a state of mind, Justine’s curiosity for how companies work is never satiated. Passionate about creative since childhood, she is on a mission to enable both disciplines to work hand in hand.

She turned her sights on Asia in 2011, leaving Belgium to go on building sales and communications strategies in Japan, China and Indonesia. She brings a methodical perspective to every project she works on, carefully assessing each business path to determine optimal solutions and creating the space for our team to unroll them.

When not organizing the world Justine is under the sea scuba diving with Manta rays or learning creating batik with Balinese grannies.

刘泓 Eva Liu

Associate Creative Director
副创意总监

With almost 20 years in the industry, Eva leads a the creative for our China based projects, including F&B, retail and FMCG brands such as Google, AB InBev, ALDI, the first ever Mercedes Asia flagship lifestyle concept as well as locally rooted ones such as YongHeDaWang’s soy milk rebrand.

Eva’s effortless style brings our client’s ideas to life. A brand is not just a logo, it’s an entire landscape of visual design and experiences, and it’s these elements that she conjures up for our clients.

When not creating masterpieces for Thread, Eva teaches her husband how to look cool. 😉

Want to know how we can help you move your brand forward to a delicious future?

Get in touch!

We are proudly trusted by the following brands:

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