How do we add value?
How do we create coherence?
#1 We only enjoy the work if it brings real value to you. Creating meaningful impact through what we do is why we get up in the morning.
#2 Coherent brands are the ones that win—and stay with consumers. We build brand systems that fit together visually, verbally, and strategically, so they feel consistent across every touchpoint.
Flexible enough to grow with you. Easy to manage. And inspiring to create with.
Ben moved to China from the UK and co-founded Thread in 2006, he has had every role within an agency. Now taking the role of CEO, Ben shares his 24 years of industry knowledge with the team.
He builds, leads and shares the creative vision; he is ultimately responsible for every project to be as successful as possible. While providing the daily creative direction, he’s constantly looking for exciting new projects to work on.
Outside of Thread, Ben loves renovating properties, an amateur stand up comedian and a board member for the Entrepreneurs Organization.
Entrepreneurship as a state of mind, Justine’s curiosity for how companies work is never satiated. Passionate about creative since childhood, she is on a mission to enable both disciplines to work hand in hand.
She turned her sights on Asia in 2011, leaving Belgium to go on building sales and communications strategies in Japan, China and Indonesia. She brings a methodical perspective to every project she works on, carefully assessing each business path to determine optimal solutions and creating the space for our team to unroll them.
When not organizing the world Justine is under the sea scuba diving with Manta rays or learning creating batik with Balinese grannies.
With almost 20 years in the industry, Eva leads a the creative for our China based projects, including F&B, retail and FMCG brands such as Google, AB InBev, ALDI, the first ever Mercedes Asia flagship lifestyle concept as well as locally rooted ones such as YongHeDaWang’s soy milk rebrand.
Eva’s effortless style brings our client’s ideas to life. A brand is not just a logo, it’s an entire landscape of visual design and experiences, and it’s these elements that she conjures up for our clients.
When not creating masterpieces for Thread, Eva teaches her husband how to look cool. 😉
Want to know how we can help you move your brand forward to a delicious future?
