V COFFEE

The Brief

V Coffee came to Thread with a desire to up their game. Along with opening up their first retail location, they wanted to reintroduce their brand as something fresh and exciting while not confusing or alienating existing customers.
V Coffee希望能全面升级,除了开设第一家零售门市,他们也想要为品牌带来清新且令人兴奋的崭新面貌,但又不能让既有顾客感到困惑或疏离

Our Solution

Working closely with V Coffee we developed a more coherent identity system that could be applied across all of their applications, from coffee bags to label stickers, interior signage to business cards.

Deliverables

With help from our home-brewed branding, V Coffee spread caffeine cravings throughout Shanghai with the launch of their first retail shop. Thread developed a coherent identity system that could be applied across all of their applications from coffee bags to label stickers, interior signage to business cards, and everything in between.
在我们的协助下,V Coffee开设第一家零售门市,将对咖啡的热爱推广给全上海。Thread发展了一套一致的识别系统,适合V Coffee所有的应用,包括:咖啡袋、标签贴纸、室内标志、名片等。