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Saturday night in Beijing saw the launch of one of our biggest projects, the new Mercedes Me Beijing lifestyle venue. Four Threadsters showed up with invites in hand to enjoy the show. Incredible stuff, we’ve not seen a launch event like this one for years. Right in the heart of Beijing’s Sanlittun area, this huge new development hosts a Mercedes show room, exhibition space, retail area, and most importantly three food and beverage outlets. Of course, who would you turn to for expert food and beverage branding in China? Us, of course. Lot’s more info to come as we fill up our portfolio. Enjoy a few pictures from the night below. Click the link below to check out more https://www.youtube.com/watch?v=zqr7yE6NXmo&list=PL0ORtgsuktflhYPjS4mX1bVIsc0cbgh2s

About the Author

Picture of Ben Weldon

Ben Weldon

Creative Director. Ben has over twenty five years experience in branding, advertising and digital. He founded Thread in 2006 after developing a deep curiosity for Asia while studying design & advertising at Buckinghamshire University. He leads the creative team and always pushes for his belief, that brand design must always be a cohesive experience. His experience includes: Brand workshops and focus groups for global brands such as Volvo, HSBC and KFC Creative direction and storyboards for advertising and video. Ford, Decathlon and Google Brand strategy and guardianship, aligning teams and keeping them on track with a shared vision.

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