A new stage for Mise en Play
360° immersive culinary worlds at the intersection of tourism, hospitality, and entertainment Thread Design has launched a new website for Mise en Play, the creators of immersive culinary experiences for tourism, hospitality and entertainment. Built in Framer. Mise en Play, founded by Leon Lightman and Lara Norman, builds dining experiences that work more like […]
Latest Creation – HASA House opens in Shanghai
An urban wellness and lifestyle destination in Xuhui, branded by Thread Design from name to signage. HASA House held its grand opening in 8 June 2026 at Lane 56, No. 22 Donghu Road, in Shanghai’s Xuhui District. Thread Design created the brand, from naming and brand architecture through to wayfinding, menus, wall graphics and guidelines. […]
Red Design + Hyatt (Experimental movie)
The new walk through for architects! This project began with a simple question. Most interior design projects are presented through photography, film or 3D walkthroughs. Those formats are great at showing a space, but they don’t always communicate the thinking behind it. Working alongside Red Design, we set out to explore whether AI could help […]
Bilingual, Picture and Branded Menu design from probably* the greatest menu design company in the world!
*I’m almost sure there are no other agencies that have covered the depth of menu design as we have. Scroll Pinterest for “menu design” and you’ll drown in vanilla templates that wouldn’t pass muster at logistic tradeshow sandwich stand. Meanwhile, the real money is made on menus that speak to the experience of the venue, […]
Furniture, Floods, and Fat Blokes
Between the blazing sun, monsoon rains, drunk people, and the occasional generously proportioned guest testing the limits of physics, it became clear that durability wasn’t optional.
FIRA is Open!
This is, hands down, the biggest project we’ve ever taken on—and honestly? It’s been wild. What started as a branding challenge snowballed into everything. We’re talking furniture design, sourcing materials, interiors, lighting, menus, signage, even the uniforms. Somewhere along the way, this project fundamentally changed what we do as a company.
Phuket’s Next Beach Club FIRA – Branding and creative direction
From restaurant naming, to logo design, marketing to interior consulting, it’s all coming together – and now in 3D! This project has been in the works for well over a year. Indeed, it is huuuuuuge! Below is a few of the renders we’ve been generating to get a better understanding of the space before it’s built. […]
Xin Tian Di – Signage Design and Production
The Refinery’s partnership with us brings a fresh visual identity to its establishment in Xin Tian Di. The new signage, while modest, reflects the essence of The Refinery’s commitment to quality dining experiences in the vibrant neighborhood.
Excited to show our Dmast, art supplies packaging design launch
How to come up with an innovative, creative, functional packaging solutions tailored for consumer brands. A glimpse at Thread packaging system design for DMAST art supplies
The rise of the unspiritual Machines, chatgpt and midjourney
This week has undoubtedly been my heaviest usage of AI. Primarily chatGPT and MidJourney. I’ve written and illustrated children’s books. I’ve made 1980’s mail order catalogues, produced a gangster rap about getting a job in a bank, and have been given nightmares by combining Victorian dolls and fast food. Reading, researching and playing and I’ve come to a rather chilling conclusion.