Phuket’s Next Beach Club – Fira – Branding and creative direction


From restaurant naming, to logo design, marketing to interior consulting, it’s all coming together – and now in 3D! This project has been in the works for well over a year. Indeed, it is huuuuuuge! Below is a few of the renders we’ve been generating to get a better understanding of the space before it’s built. […]

Celebrating Fook Wo Kwong’s Opening – a few months in the making

Fook Wo Kwong Restaurantdesign Opening Event (14)

The eagerly anticipated grand opening of Fook Wo Kwong (福和光), a prestigious Cantonese restaurant, marks a significant milestone in culinary excellence. We are thrilled to announce the successful launch (and launch of our branding) in this high-end establishment, showcasing a seamless fusion of tradition and modernity.

Xin Tian Di – Signage Design and Production

Refinery Signage Design Asia

The Refinery’s partnership with us brings a fresh visual identity to its establishment in Xin Tian Di. The new signage, while modest, reflects the essence of The Refinery’s commitment to quality dining experiences in the vibrant neighborhood.

Melitta drips for Manchester United

Coffee Packaging Design Melitta China

Official merch with authenticity stamp, a specifically crafted blend, and packaging that makes you feel like being at the heart of the Old Trafford stadium. Tmall shop the Glory blend here!

The rise of the unspiritual Machines, chatgpt and midjourney

Benjimints 2 Designers Sitting Infront Of 2 Imac In An Office 7b30721c Ed1a 4ade 8e0d 06a3f50b63bf

This week has undoubtedly been my heaviest usage of AI. Primarily chatGPT and MidJourney. I’ve written and illustrated children’s books. I’ve made 1980’s mail order catalogues, produced a gangster rap about getting a job in a bank, and have been given nightmares by combining Victorian dolls and fast food. Reading, researching and playing and I’ve come to a rather chilling conclusion.

Some recent project highlights

Cages Batting Pizza

As we all need a little distraction and fresh inspiration, we’re sharing with you three new case studies we’ve been particularly invested in this year. If any of the intros below leaves you wanting for more, you’ll be able to find more in depth versions with their fair shares of pictures and process details on our website as well.

Homeslice Pizza ad campaign as reimagined by Artificial Intelligence

Ai Campaign

What does AI mean for creativity in your branding. We’ve been playing a lot with AI recently. Inspired by artificial intelligence art from midjourney and dall e, we used niche platform wombo dream to reimagine our advertising campaign for Homeslice.  The original campaign image Why is this intersting?! HA, Great question. What are the potential uses […]

Where are these F&B risk takers now!

Newsletter Armada

What happened in the year of the Ox, who found success, and who won some awards in this crazy food and beverage industry?! We’re going to look at how our favourite brands have been doing in the year of the Ox: what they’ve done and how they’ve done it! We promise they are not ranked […]