Saturday night in Beijing saw the launch of one of our biggest projects, the new Mercedes Me Beijing lifestyle venue. Four Threadsters showed up with invites in hand to enjoy the show. Incredible stuff, we’ve not seen a launch event like this one for years.

Right in the heart of Beijing’s Sanlittun area, this huge new development hosts a Mercedes show room, exhibition space, retail area, and most importantly three food and beverage outlets.

Of course, who would you turn to for expert food and beverage branding in China? Us, of course.

Lot’s more info to come as we fill up our portfolio.

Enjoy a few pictures from the night below.

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Drunk @ Mercedes Me Beijing Mercedes Me Beijing Eva and Ellen <3 Mercedes Me Beijing hot chicks in matching outfits _MG_0056 Mercedes Me Beijing snacks!  Mercedes Me Beijing Mercedes Me Beijing Entry Photo