Pigs, Pork and Peppa – Happy Chinese New Year!
Thread Newsletter - Chinese New Year Infographic Design Edition
Pigs, Pork and Peppa: A Chinese New Year Infographic by Thread
In 2019, one cartoon pig took the internet by storm. The Peppa Pig Chinese New Year trailer racked up 1.45 billion views in just 4 days, proving once again that in China, branding and storytelling are powerful tools — even when told by a pig in a dress.
Meanwhile, on the plate… China consumes more pork than any other country on Earth. In fact, 62% of all meat eaten in China is pork, with only 24% being beef and veal, and 8% poultry. Nearly 96% of this pork is produced domestically, keeping pig farming and pork-related supply chains thriving locally.
Producing pork isn’t exactly light work:
It takes 25kg of feed to produce 1kg of beef,
15kg for 1kg of pork,
and just 3.3kg for 1kg of chicken.
When it comes to the details, pigs are surprisingly fascinating:
They have four toes, but only walk on two — giving them that classic tiptoe shuffle.
They can run at up to 17km/h, faster than the average human.
And they have 15,000 taste buds, compared to our mere 9,000 — no wonder they’re picky eaters.
In 2007, pork prices surged by 85%, prompting China to create pork reserves to manage supply and avoid further inflation. Demand hasn’t slowed: in 1980, the average Chinese citizen consumed 12kg of pork per year — by 2017, that had jumped to over 40kg.
At Thread, we love data, storytelling, and a good dumpling. Whether you’re looking for sharp restaurant branding, custom illustrations, or playful visual storytelling, we’ve got you covered — from pigs to projectors.
Happy Chinese New Year from the Thread team.
