2019 Christmas Card: The Making Of

 

Every year, we embark on a new adventure for our Christmas Card. No theme is ever the same or even near it! For 2019, that meant heading into a new decade and of course an even more major change.

So with that in mind… here’s a peak into the minds of our creatives at Thread who whipped this concept together and executed it so perfectly!

 

The Inspiration

Cyberpunk meets Thread. Somewhere between Ghost in the Shell, Blade Runner, Alita, and the soon to be launched computer game (Ben is so excited) Cyberpunk 2077. A futuristic, science fiction, anti-authoritarian while fighting against a dystopian future.

Before and After

We turned our Thread meeting room into its very own photo shooting studio. Thanks to neon lights from Taobao, a lot of green paper and our amazing designers, this is how it all came together.

Ben, Founder and Creative Director

 

Justine, Managing Partner 

 

Christina, Brand Strategist 

 

Eva, Art Director 

 

Jennifer, Art Director

 

Harry, Design Director

 

Kai, Associate Account Director 

 

Monica, Office Manager 

 

Una, Account Manager 

 

 

Emma, Designer  

 

Our 2019 Christmas Card