Fira is Open!

Eighteen months, countless late nights, and one too many coffees later, Fira is FINALLY and gloriously here (Phuket).

We Made It: Fira is now open to the public!

This is, hands down, the biggest project we’ve ever taken on—and honestly? It’s been wild. What started as a branding challenge snowballed into everything. We’re talking furniture design, sourcing materials, interiors, lighting, menus, signage, even the uniforms. Somewhere along the way, this project fundamentally changed what we do as a company.

And now, perched on the sun-drenched hills above Kata Noi Beach in southern Phuket, Fira is ready for the world. It’s a Mediterranean-inspired day club where life slows down, the views are unbeatable, and everything—every bite, drink, and detail—feels effortless. Daybeds for lounging, VIP cabanas for celebrating, and a menu that strikes that perfect balance between fresh, vibrant, and downright indulgent.

For us, Fira wasn’t just a project—it became a crash course in rethinking what’s possible. It challenged us, pushed us, and left us asking, “How are we ever going to make a case study out of this?” Seriously, if you figure it out, let us know.

Until then, we’ll settle for being proud of this incredible space. The food’s perfect, the music’s on point, and the vibe? Well, let’s just say we might have already booked our next team trip there.

If you want to know more about Fira, head over to their website… which, yep, we’re still working on. But hey, one thing at a time, right?

Cheers,
The Thread Design Team