Xin Tian Di – Signage Design and Production
The Refinery, the most popular location in Xin Tian Di, Shanghai, is proud to announce the unveiling of its new signage design, a collaborative effort with us!
The Refinery’s long term partnership with us has brought a new restaurant visual identity to its venue in Xin Tian Di. The signage is just part of a much larger rebranding – case study soon! The design reflects the Refinery’s desire to be even more refined to welcome their faithful customer base – and some more.
The logo at the foundation for the signage required for flexibility, we actually use it in 7 different ways throughout the space.
Although it’s commonly believed that a brand should be consistent, when it comes to a restaurant brand – especially one that harks back to an older era, using the logo in different ways can feel like the brand has been there a long time. The Refinery’s new signage by Thread is a testament to the restaurant’s dedication to quality and innovation, adding a different touch of elegance to Xin Tian Di’s bustling streets.
The Refinery
Address: China, CN 上海市 黄浦区 太仓路 181 181弄10~12号01A 邮政编码: 200021
Phone: +86 21 6301 2022
