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Thread to brand sixth Mercedes Me Beijing

Following the launch of the Mercedes Me venues in both Hamburg and Milan, Mercedes-Benz opened it’s third store this year in Tokyo, at Haneda Airport. With Moscow and Hong Kong just about to open, the Beijing venue will be the largest in the world.  Aimed at a new younger generation of potential customers, The Me venues are an integral element of ‘Best Customer Experience’ brand strategy. Customers and interested persons can find out about the brand and its services and the vehicles via digital interactions or conversations with the Mercedes team.

More information on this project to follow later in the year. We’re excited, the Hong Kong launch saw F 015 roll into town. Sexy.

About the Author

Picture of Ben Weldon

Ben Weldon

Creative Director. Ben has over twenty five years experience in branding, advertising and digital. He founded Thread in 2006 after developing a deep curiosity for Asia while studying design & advertising at Buckinghamshire University. He leads the creative team and always pushes for his belief, that brand design must always be a cohesive experience. His experience includes: Brand workshops and focus groups for global brands such as Volvo, HSBC and KFC Creative direction and storyboards for advertising and video. Ford, Decathlon and Google Brand strategy and guardianship, aligning teams and keeping them on track with a shared vision.

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