This week has undoubtedly been my heaviest usage of AI. Primarily chatGPT and MidJourney. I’ve written and illustrated children’s books. I’ve made 1980’s mail order catalogues, produced a gangster rap about getting a job in a bank, and have been given nightmares by combining Victorian dolls and fast food. Reading, researching and playing and I’ve come to a rather chilling conclusion.
As we all need a little distraction and fresh inspiration, we’re sharing with you three new case studies we’ve been particularly invested in this year. If any of the intros below leaves you wanting for more, you’ll be able to find more in depth versions with their fair shares of pictures and process details on our website as well.
What does AI mean for creativity in your branding. We’ve been playing a lot with AI recently. Inspired by artificial intelligence art from midjourney and dall e, we used niche platform wombo dream to reimagine our advertising campaign for Homeslice. The original campaign image Why is this intersting?! HA, Great question. What are the potential uses […]
Some behind the scenes work of our latest projects we’re going to share our full process on a piece of work that we’re super excited about.
After spending five years working in UK agencies and 15 years running my own in China, I’ve seen how some clients get amazing deals, how others waste budgets and agencies take advantage. I’ve pitched with many partners and against countless competitors, I know their tricks and shortcomings too. As clients are cutting budgets, yet need […]
Since we’ve all had to stop and catch our breath, I’d like to reflect on a few of the non virus battles. Who’s restaurant survived the last decade? And of those who will survive the virus? Not many, not many at all. Having worked on hundreds of restaurant brands over the years, I’m always staggered […]
2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that started it all! I think we spent about an hour on it… and it’s got bigger ever since!
As part of our Behind Thread Scenes series, we’re sitting down with Justine, Managing Partner, to chat about what it’s like managing an agency, how times have changed in China and what it means to be a leader. If you ever want to swing by the office and get to know her or any […]
Our version of team building? A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Lucky for us, it was all set behind sunshine and warm weather in lush Moganshan. Fear conquering on a 22 meter wall No one told us it was already 40 meters […]
Ever wonder how someone makes their way to China and ends up building an F&B Branding Agency that works with some of the most well-known brands like ALDI, White Castle and Boxing Cat? Listen to Ben’s unique and unpaved path that got him there. Have a few other questions you’re curious about? Drop by our office […]