A new stage for Mise en Play
360° immersive culinary worlds at the intersection of tourism, hospitality, and entertainment Thread Design has launched a new website for Mise en Play, the creators of immersive culinary experiences for tourism, hospitality and entertainment. Built in Framer. Mise en Play, founded by Leon Lightman and Lara Norman, builds dining experiences that work more like […]
Latest Creation – HASA House opens in Shanghai
An urban wellness and lifestyle destination in Xuhui, branded by Thread Design from name to signage. HASA House held its grand opening in 8 June 2026 at Lane 56, No. 22 Donghu Road, in Shanghai’s Xuhui District. Thread Design created the brand, from naming and brand architecture through to wayfinding, menus, wall graphics and guidelines. […]
Naming Smarter
Naming a product or a brand, Smarter. How to Use ChatGPT to Find the Perfect Name Whether you’re crafting a studio design name or naming a product in a competitive consumer market, the process requires more than just creativity—it demands strategic clarity. While tools like ChatGPT can rapidly generate English naming ideas, selecting the right […]
Red Design + Hyatt (Experimental movie)
The new walk through for architects! This project began with a simple question. Most interior design projects are presented through photography, film or 3D walkthroughs. Those formats are great at showing a space, but they don’t always communicate the thinking behind it. Working alongside Red Design, we set out to explore whether AI could help […]
What’s on the menu today? Lessons from seasoned menu designers
I thought you’d never ask; the answers to the top questions we receive about it, of course. Answers from seasoned menu designers. What should I consider when designing my menu? How can it help increasing our avg ticket sale? How can a menu be beautiful, long lasting and yet get frequently updated? As F&B experience designers, menu […]
Bilingual, Picture and Branded Menu design from probably* the greatest menu design company in the world!
*I’m almost sure there are no other agencies that have covered the depth of menu design as we have. Scroll Pinterest for “menu design” and you’ll drown in vanilla templates that wouldn’t pass muster at logistic tradeshow sandwich stand. Meanwhile, the real money is made on menus that speak to the experience of the venue, […]
How to Design a Small Restaurant or Café That Feels Big
Designing a small restaurant or café? Discover branding and interior strategies that turn compact spaces into high-impact, memorable F&B experiences.
2025/26 Restaurant Design Trends
The food and beverage industry has always been influenced by nostalgia, but right now, we’re in the middle of a full-blown mid-century revival. Everywhere you look, restaurant branding is embracing the aesthetics of the 1950s and 60s: bold, whimsical typography, playful illustrations, and a sense of handcrafted authenticity. But why?
Old Roast, New Wrap
Global brands face a choice: stay classic or localize fast. This article explores how coffee packaging now wraps more than beans—it wraps culture, price point, and personality—from old world to new wave.
How the Best Branding Agencies Make Drink Packaging Pop
The food and beverage industry has always been influenced by nostalgia, but right now, we’re in the middle of a full-blown mid-century revival. Everywhere you look, restaurant branding is embracing the aesthetics of the 1950s and 60s: bold, whimsical typography, playful illustrations, and a sense of handcrafted authenticity. But why?