Homeslice Pizza ad campaign as reimagined by Artificial Intelligence
What does AI mean for creativity in your branding. We’ve been playing a lot with AI recently. Inspired by artificial intelligence art from midjourney and dall e, we used niche platform wombo dream to reimagine our advertising campaign for Homeslice. The original campaign image Why is this intersting?! HA, Great question. What are the potential uses […]
Where are these F&B risk takers now!
What happened in the year of the Ox, who found success, and who won some awards in this crazy food and beverage industry?! We’re going to look at how our favourite brands have been doing in the year of the Ox: what they’ve done and how they’ve done it! We promise they are not ranked […]
Behind the scenes of Bonica and Mezcaleria
Some behind the scenes work of our latest projects we’re going to share our full process on a piece of work that we’re super excited about.
Wishing you merry very surreal Christmas 2020
Trying very hard not to sum up the year as there is still a few days to go, anything could happen! Let’s focus on rebranding Christmas, if you’re new to Thread Christmas cards, this is a tradition as old as time itself, maybe older.
Can you measure the ways branding raises profits?
“Why should I spend money on branding not marketing?” A conversation that comes up often while we’re talking to clients (especially in China), how can we quantify value for money? Is it worth it? And it’s a great question to be asking. If your product or service is not unique, there is no doubt […]
11 lessons for getting more work for less money from your agency!
I’ve pitched with many partners and against countless competitors, I know their tricks and shortcomings too. As clients are cutting budgets, yet need increased productivity from their agencies, I decided it would be useful to share my insights to help those that need to get more for less. In no particular order, and to save […]
Shanghai’s F&B – What’s the secret sauce?
Since we’ve all had to stop and catch our breath, I’d like to reflect on a few of the non virus battles in the restaurant industry. Who’s restaurant survived the last decade? And of those who will survive the virus? Not many, not many at all. Having worked on hundreds of restaurant brands over the […]
Let’s talk about Pitching!(Part 1)
Agency Pitching is one route clients take when selecting a partner. This is when a client shares the same creative brief with a select number of agencies, who then turn around to hash away at the problem and then pitch their idea or solution to them. Typically agencies don’t get paid for pitch work, but if they win they get the entire project (usually a decent size) or the retainer for a set number of years.
2019 Christmas Card: The Making Of
Every year, we embark on a new adventure for our Christmas Card. No theme is ever the same or even near it! For 2019, that meant heading into a new decade and of course an even more major change. (edit: who could have known how 2020 would have turned out!) So with that in mind… […]
Our Surreal Christmas Cards History
2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that started it all! I think we spent about an hour on it… and it’s got bigger ever since!