News & Cheering!

Celebrating launches, sharing key insights and industry thought pieces.

Store Header 1 512x384

ALDI Stores Open!

Get the RMB29 ALDI sparkling wine ready, ALDI open’s its first two (yes two) retail stores in China today! It’s an especially exciting day for

Yhk Feature 512x384

New Yonghe King Cup Designs

Soymilk is a staple in every Chinese family’s breakfast. Growing up, children have memories watching mom’s and grandmom’s painstakingly soak soybeans, hand grind them, and

Threadsdead 512x384

We Made a Horror Movie!

Every company likes to do some kind of team building retreat, often filled with embarrassing ice breakers and awkward communication games. Anyone for interdepartmental Twister? or

Thread Portfolio Aldi

ALDI Launches in China

Today, the official launch of ALDI in China is marked with a fashion show and huge media push. Over the past few years hundreds of

8437021144 Afe8998960 B

Boxing Cat Sells to AB InBev

Although we would love to take credit for building a brand that just sold to a global giant – the recognition can only go to

Thread10yearpartyshanghai 59 512x384

Thread is 10 years old!

Thanks to everyone for coming out to party with us on Friday night! Ten years of branding has been quite a journey, one filled with fun, laughter,

9 512x384

Mercedes Me Beijing Visual Identity

Earlier this year Mercedes Me engaged us to create the branding for their new project. The Beijing development is the largest of the their newly

Lisa The Cat Cow Shanghai 512x384


Congratulations guys! After 2 years of success in HongMei, Fat Cow is now coming to downtown. Prepare yourself for the best burgers north of YanAn.

14c604 133 512x384

Thread to brand sixth Mercedes Me Beijing

Following the launch of the Mercedes Me venues in both Hamburg and Milan, Mercedes-Benz opened it’s third store this year in Tokyo, at Haneda Airport. With Moscow and