What does AI mean for creativity in your branding. We’ve been playing a lot with AI recently. Inspired by artificial intelligence art from midjourney and
What happened in the year of the Ox, who found success, and who won some awards in this crazy food and beverage industry?! We’re going
Some behind the scenes work of our latest projects we’re going to share our full process on a piece of work that we’re super excited about.
Trying very hard not to sum up the year as there is still a few days to go, anything could happen! Let’s focus on rebranding Christmas, if you’re new to Thread Christmas cards, this is a tradition as old as time itself, maybe older.
“Why should I spend money on branding not marketing?” A conversation that comes up often while we’re talking to clients (especially in China), how can
I’ve pitched with many partners and against countless competitors, I know their tricks and shortcomings too. As clients are cutting budgets, yet need increased productivity
Since we’ve all had to stop and catch our breath, I’d like to reflect on a few of the non virus battles in the restaurant
Agency Pitching is one route clients take when selecting a partner. This is when a client shares the same creative brief with a select number of agencies, who then turn around to hash away at the problem and then pitch their idea or solution to them. Typically agencies don’t get paid for pitch work, but if they win they get the entire project (usually a decent size) or the retainer for a set number of years.
Every year, we embark on a new adventure for our Christmas Card. No theme is ever the same or even near it! For 2019, that
2019Cyberpunk 2077 2018The Diner 2017Jurassic Jones 2016Disney Princesses! 2015The Box Set 2014Shanghai Gangsters 2013Ralph Lauren 2012Penguins? 2011Choir Christmas 2010Classic Christmas This is the one that
By Eva Liu, Art Director A Brand Book acts as the core and soul of a company, bearing the brand’s mission, outlook
Especially from the Gen Z’s and Y’s? Well if ya think about it, traditional brands can easily come off a bit boring, safe and
As part of our Behind Thread Scenes series, we’re sitting down with Justine, Managing Partner, to chat about what it’s like managing an agency,
A weekend of fear-conquering, points-based challenges, all wrapped up with a themed costume BBQ cook off! Our version of team building? Lucky for us, it
Thread Newsletter – August Edition It’s back to school season and as parents are nervously getting their kids, teens and young adults ready for school,
Ever wonder how someone makes their way to China and ends up building an F&B Branding Agency that works with some of the most well-known
At Thread, we believe that it’s the people that you “work” with (both colleagues and clients) and the challenges you take on that make “work”
Thread Newsletter – June Edition We’re hitting the half way mark in 2019, usually around this time those who’ve made new years resolutions and then
By: Adam Thurland, Partner and Strategy Director I recently discovered that my iphone could be used as a magnifying glass by changing a couple
Get the RMB29 ALDI sparkling wine ready, ALDI open’s its first two (yes two) retail stores in China today! It’s an especially exciting day for
Thread Newsletter – April Edition More than a decade ago in Shanghai, your typical vegetarian options were probably a sad cheese sandwich, an over-priced bowl
Thread Newsletter – Chinese New Year Infographic Design Edition Pigs, Pork and Peppa: A Chinese New Year Infographic by ThreadIn 2019, one cartoon pig took
More so than in any other industry, most food & beverage start-up businesses are created out of pure passion (a love of food in general,