News and Thought Pieces

China’s Coffee, Cafes and Caffeine scene

Thread Newsletter – October Edition     Within this past year we’ve been riddled with coffee news. Starbucks opened their infamous Shanghai Starbucks Roastery in

The continued rise of craft beer in China

Thread Newsletter – September Edition If you haven’t heard already, China is the world’s largest beer market by volume at 45.7 billion litres and they’ll likely

New Yonghe King Cup Designs

Soymilk is a staple in every Chinese family’s breakfast. Growing up, children have memories watching mom’s and grandmom’s painstakingly soak soybeans, hand grind them, and

We Made a Horror Movie!

Every company likes to do some kind of team building retreat, often filled with embarrassing ice breakers and awkward communication games. Anyone for interdepartmental Twister? or

GEELY holding group website launch

Chinese car giant Geely Automotive launched their corporate holding group website today. Another Thread special, it’s not food and beverage but it is our bread

ALDI Launches in China

Today, the official launch of ALDI in China is marked with a fashion show and huge media push. Over the past few years hundreds of

Floating Designers

Curious about the claim that sensory deprivation will improve creativity (by the same logic, will fasting make you better at cooking?), our team set out

Boxing Cat Sells to AB InBev

Although we would love to take credit for building a brand that just sold to a global giant – the recognition can only go to

Thread is 10 years old!

Thanks to everyone for coming out to party with us on Friday night! Ten years of branding has been quite a journey, one filled with fun, laughter,

Mercedes Me Beijing Visual Identity

Earlier this year Mercedes Me engaged us to create the branding for their new project. The Beijing development is the largest of the their newly

FAT COW 2 TO OPEN IN JING AN

Congratulations guys! After 2 years of success in HongMei, Fat Cow is now coming to downtown. Prepare yourself for the best burgers north of YanAn.

Thread to brand sixth Mercedes Me Beijing

Following the launch of the Mercedes Me venues in both Hamburg and Milan, Mercedes-Benz opened it’s third store this year in Tokyo, at Haneda Airport. With Moscow and

Christina Tse joins the account team

After four great years at Tomorrow, formally know as Rewir, Christina joins us here at Thread. Christina brings a wealth of branding, design and client management experience.

With love from all at Thread

There has been much gossip about what this year’s team photo would be, well, wait no longer, it’s here! This year we bring out the

Threadsters, pizza and Vespas…

At Thread, we love to play and be creative. Our new playground? Pizza Express restaurant in Could Nine and Wu Jiao Chang! With thousands of mini