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News & Cheering!

Celebrating launches, sharing key insights and industry thought pieces.

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New Yonghe King Cup Designs

Soymilk is a staple in every Chinese family’s breakfast. Growing up, children have memories watching mom’s and grandmom’s painstakingly soak soybeans, hand grind them, and

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We Made a Horror Movie!

Every company likes to do some kind of team building retreat, often filled with embarrassing ice breakers and awkward communication games. Anyone for interdepartmental Twister? or

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ALDI Launches in China

Today, the official launch of ALDI in China is marked with a fashion show and huge media push. Over the past few years hundreds of

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Boxing Cat Sells to AB InBev

Although we would love to take credit for building a brand that just sold to a global giant – the recognition can only go to

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Thread is 10 years old!

Thanks to everyone for coming out to party with us on Friday night! Ten years of branding has been quite a journey, one filled with fun, laughter,

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Mercedes Me Beijing Visual Identity

Earlier this year Mercedes Me engaged us to create the branding for their new project. The Beijing development is the largest of the their newly

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FAT COW 2 TO OPEN IN JING AN

Congratulations guys! After 2 years of success in HongMei, Fat Cow is now coming to downtown. Prepare yourself for the best burgers north of YanAn.

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Thread to brand sixth Mercedes Me Beijing

Following the launch of the Mercedes Me venues in both Hamburg and Milan, Mercedes-Benz opened it’s third store this year in Tokyo, at Haneda Airport. With Moscow and

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THREADSTERS DRAWING ON WALLS- FAT COW

With markers. By hand. Like lunatics. What happens when you put six slightly overqualified designers, twenty black permanent markers, one borrowed projector, and three litres

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IMPOSSIBLE PROJECT IN CHINA!

Do you remember Polaroid camera? Prior to the invention of Polaroid in 1948, people had to spend several days processing film before they could view