
We Went Plastic Free For a Week! Here’s How Things Turned Out
It happened by chance, our office going plastic free for a week, but it brought about some interesting and positive changes to the office. The

It happened by chance, our office going plastic free for a week, but it brought about some interesting and positive changes to the office. The

The New Old: 1950s & 60s Revival in Food & Beverage Design “Eating healthy is more essential these days” is the consensus amongst participants according to recent

Soymilk is a staple in every Chinese family’s breakfast. Growing up, children have memories watching mom’s and grandmom’s painstakingly soak soybeans, hand grind them, and

Every company likes to do some kind of team building retreat, often filled with embarrassing ice breakers and awkward communication games. Anyone for interdepartmental Twister? or

Today, the official launch of ALDI in China is marked with a fashion show and huge media push. Over the past few years hundreds of

Although we would love to take credit for building a brand that just sold to a global giant – the recognition can only go to

Advice for our competitors! by our creative director, Ben Weldon It’s been a whole decade since Thread was born in Shanghai and it’s been a thoroughly

Thanks to everyone for coming out to party with us on Friday night! Ten years of branding has been quite a journey, one filled with fun, laughter,

Earlier this year Mercedes Me engaged us to create the branding for their new project. The Beijing development is the largest of the their newly

Saturday night in Beijing saw the launch of one of our biggest projects, the new Mercedes Me Beijing lifestyle venue. Four Threadsters showed up with

Congratulations guys! After 2 years of success in HongMei, Fat Cow is now coming to downtown. Prepare yourself for the best burgers north of YanAn.

Itching for a bite of creativity? Swing by Harry’s Kitchen at K11 for a fix. Head over with a friend or your family to bake some

Following the launch of the Mercedes Me venues in both Hamburg and Milan, Mercedes-Benz opened it’s third store this year in Tokyo, at Haneda Airport. With Moscow and

With markers. By hand. Like lunatics. What happens when you put six slightly overqualified designers, twenty black permanent markers, one borrowed projector, and three litres

Do you remember Polaroid camera? Prior to the invention of Polaroid in 1948, people had to spend several days processing film before they could view