A global grill menu with heavy Spanish influences
Bonica
别有洞天的浪漫西班牙餐厅
Project
Branding
Location
Shanghai, China
The founders’ mix of backgrounds and culinary influences span history, cultures and continents.
Bonica pays homage to the European 18th century traders who brought spices, ideas and blue and white porcelain from the East.
Inspired by hot Spanish summers eating next to Mediterranean blue seas.
Strategy
Creative Direction
Illustration
Design
Copywriting

Let us tell you the story about
The Logo
We designed a logo that both told a story and could be used in a number of ways. With a complex mix of influences, it was important that consumers could see something that makes them curious. Fire, 17th century ships, sun, old colonial architecture, and a vine leaf surrounds as a plaque with its Spanish tag line. All presented in a contemporary line drawing style.


Crafting the details in every corner




Menu
Signage
Coaster
Cheque Holder



Extending the identity beyond food.
Menu
Address Card

Wayfinding
Wayfinding

Find Bonica via Smart Shanghai or head to Jing’an District, Shanghai
1/F, Bldg. 5, AUNN,
No. 60, Lane 273 Jiaozhou Lu,
near Yanping Lu
现所5幢1楼,
胶州路273弄60号,
近延平路