A global grill menu with heavy Spanish influences

Bonica

别有洞天的浪漫西班牙餐厅

Project

Branding

 

Location

Shanghai, China

The founders’ mix of backgrounds and culinary influences span history, cultures and continents.

Bonica pays homage to the European 18th century traders who brought spices, ideas and blue and white porcelain from the East. 

Inspired by hot Spanish summers eating next to Mediterranean blue seas.

Strategy

Creative Direction

Illustration

Design

Copywriting

Let us tell you the story about

The Logo

We designed a logo that both told a story and could be used in a number of ways. With a complex mix of influences, it was important that consumers could see something that makes them curious. Fire, 17th century ships, sun, old colonial architecture, and a vine leaf surrounds as a plaque with its Spanish tag line. All presented in a contemporary line drawing style.

Crafting the details in every corner

Menu

Food and Drinks

Signage

Metal Engraved

Coaster

Paper Printed

Cheque Holder

Wood Engraved

Extending the identity beyond food.

Menu

Cocktails, Wine and Non Alcoholics

Address Card

With Branded Elements

Wayfinding

Wayfinding

Find Bonica via Smart Shanghai or head to Jing’an District, Shanghai

1/F, Bldg. 5, AUNN,
No. 60, Lane 273 Jiaozhou Lu,
near Yanping Lu

现所5幢1楼,
胶州路273弄60号,
近延平路

We’d love to be able to create a project like Bonica with your company. 


If you’d like us to be part of your team, 

and create something incredible, get in touch.

 

You've been added to our super newsletter.

Thanks!

NEWSLETTER?

NO NEED TO TRY AND REMEMBER US!

Just SIX loving newsletters a year, packed full of strategy, branding insights, cool design stuff your competitors are missing out on.