Like so many large US brands, the design teams are focused on maximising sales for the American consumer. Once franchised in Asia, what works at home doesn’t always perform in other markets.

Working with the US and local teams we helped rewrite, art direct, shoot and design these new menu design.

和许多大型美国品牌一样，Chili’s的设计团队专注于提升品牌在美国本土的销量，然而当品牌的特许经销门店落户亚洲市场，原本的营销策略遇到了障碍。

我们与Chili’s的北美以及本土团队们合作，为品牌提供艺术设计的指导，重新规划菜单内容并进行拍摄，为亚洲市场设计了全新的菜单。