Cocalero- marketing entry
Alcohol branding, drinks key visual design, marketing marterials
Project
Marketing materials design
Location
China
A blend of 17 South American herbs and botanicals creates Cocalero, the perfect party elixir!
17种南美草本植物的混合创造了Cocalero，完美的派对灵丹妙药!
Creative Direction
Photoshoot
Brochure Design
Copywriting
After in-depth market research, we strategized key marketing techniques to best target this unique audience. From there, we decided to go with a ‘party drink’ direction- putting Cocalero in a “shots as a ritual” type atmosphere. Key visuals reflect our marketing strategy with a vibrant carnival of Latin American characters crowded behind the Cocalero bartender.
在深入市场调研及分析后，我们找出最能打动此独特群体的策略，以‘派对饮料’为方向- 将Cocalero打造成“将享用一杯酒视为一种仪式”的氛围。主视觉反映了我们的营销策略：由活力四射像是参加嘉年华会的拉丁美洲主角们，以及其后的Cocalero调酒师所组成。
Now an internationally recognized party elixir, Thread created a captivating brand story and then brought it to life by orchestrating tantalizing key visuals in a photo shoot. Then, we designed and developed a fully responsive interactive website.
我们创造出一个迷人的品牌故事，并以摄影的形式合力打造出诱人的主视觉，以将Cocalero带入日常生活中。随后，我们还设计并开发了互动式的可响应式网站。
