Saigon Mama

Brand Creation

Saigon MaMa is a Vietnamese restaurant that believes in great authentic Vietnamese food, making people LOVE Vietnamese food. Because we love branding as much as they love Vietnamese food, we created a retro logo, series of Mother inspired illustrations for their walls and an attractive menu for food lovers.

西贡妈妈是一家越南餐厅,相信真材实料、正宗的会让人们爱上越南的美食。我们用同样的热情对待品牌工作,设计了一个复古的logo、以及一系列以妈妈为灵感的墙面插图,以及让吃货们眼前一亮的菜单。

For a full article on how we approached this project, check out CreativeHunt’s recent interview with our creative director. In an ongoing series to discover the thoughts and meanings that go into the visuals of Shanghai’s restaurants and bars – when branding meets interior design.

关于我们如何着手这个项目的完整文章,请查看CreativeHunt最近对我们的创意总监的采访。这是一个持续进行的访谈系列《当品牌设计遇上室内设计》,分享一些关于上海的餐馆和酒吧设计的想法和意义。

“Authentic taste”, “Secret family recipe”… Not the most outstanding claim, however Saigon Mama’s owners had mum in the kitchen and were certain that they were the true authentic taste of Vietnam, we agreed!

“原汁原味”、“家族秘方”……并不是我们最想突出的观点,不过我们非常赞同让西贡妈妈在厨房,来确保食物是真正地道的越南味!

We’d love to be able to create a project like Saigon MaMa Brand Creation with your company. If you’d like us to be part of your team, and create something incredible, get in touch.