V Coffee-Branding
Shanghai’s number one local coffee roaster gets a brand refresh with updated packaging and environment graphics
通过更新的包装和环境来进行品牌升级的上海排名第一的咖啡烘焙商
V Coffee came to Thread with a desire to up their game. Along with opening up their first retail location, they wanted to reintroduce their brand as something fresh and exciting while not confusing or alienating existing customers.
V Coffee想通过他们的第一家零售店将品牌进行全面升级，他们希望给品牌赋予新鲜的感受但同时不让现有的顾客感到困惑或疏远。
Working closely with V Coffee we developed a more coherent identity system that could be applied across all of their applications, from coffee bags to label stickers, interior signage to business cards.
With help from our home-brewed branding, V Coffee spread caffeine cravings throughout Shanghai with the launch of their first retail shop. Thread developed a coherent identity system that could be applied across all of their applications from coffee bags to label stickers, interior signage to business cards, and everything in between.
在我们的协助下，V Coffee开设第一家零售门市，将对咖啡的热爱推广给全上海。Thread发展了一套一致的识别系统，适合V Coffee所有的应用，包括：咖啡袋、标签贴纸、室内标志、名片等。
