Laying the foundation for a franchise business

Saigon MaMa is a Vietnamese restaurant that believes in great authentic Vietnamese food, making people LOVE Vietnamese food.

Because we love branding as much as they love Vietnamese food, we created a retro logo, series of Mother inspired illustrations for their walls and an attractive menu for food lovers.

For a full article on how we approached this project, check out CreativeHunt’s recent interview with our creative director. In an ongoing series to discover the thoughts and meanings that go into the visuals of Shanghai’s restaurants and bars – when branding meets interior design.